A Commentary on the Use of Simulated Settings in Business Communication Research

Abstract

Although there are different views toward the use of simulations for research purposes, interactional data produced in a simulated setting (simulated data) is still common in the field of business communication research. However, little research has been conducted to investigate the extent to which simulated interactional data can be used as an alternative to authentic business communication data. In this commentary, we review the controversy over the use of simulated data and discuss some contextual factors that may influence the authenticity of simulated data. We also provide suggestions for improving the compatibility of simulated data when researching business communication.