Factors Affecting the Use of Information and Communication Technologies for Cereal Marketing in Ethiopia

Abstract

ABSTRACT Information and Communication Technologies (ICTs) enable farmers to access timely and reliable agricultural market information so as to make viable decisions. This study assessed factors that affect use of information and communication technologies for cereal marketing in Dembecha district, Ethiopia. A random sample of 150 households was drawn from four purposively selected kebeles. Descriptive statistics, inferential statistics and binary logistic regression model were used to analyze the data. The study concluded that farmers living closer to electric power sources, who are more educated and well trained have a greater tendency to use ICTs for cereal marketing.