{"title":"THE GLOBAL NUTRACEUTICAL DOMAIN","authors":"","doi":"10.53879/id.60.05.p0005","DOIUrl":null,"url":null,"abstract":"Dear Reader, Nutraceuticals is no more a fancy word shrouded in a mysterious veil. It is a gospel truth and now a well-embraced norm, that ‘positive health’ can only be fostered by nutraceuticals – be it called supplements, ayurceuticals or herbals. Although advocating and consuming ayurceuticals is an Indian-centric reality, the impetus to embracing nutraceuticals (which is a general term encompassing supplements and biologicals or herbals) by Indians has definitely come from the globally proliferating OTC (Over-The-Counter) market with such products and their overflowing into the Indian subcontinent in the 1990s!","PeriodicalId":13409,"journal":{"name":"INDIAN DRUGS","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INDIAN DRUGS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53879/id.60.05.p0005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Pharmacology, Toxicology and Pharmaceutics","Score":null,"Total":0}
引用次数: 0
Abstract
Dear Reader, Nutraceuticals is no more a fancy word shrouded in a mysterious veil. It is a gospel truth and now a well-embraced norm, that ‘positive health’ can only be fostered by nutraceuticals – be it called supplements, ayurceuticals or herbals. Although advocating and consuming ayurceuticals is an Indian-centric reality, the impetus to embracing nutraceuticals (which is a general term encompassing supplements and biologicals or herbals) by Indians has definitely come from the globally proliferating OTC (Over-The-Counter) market with such products and their overflowing into the Indian subcontinent in the 1990s!
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