Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures

Q3 Business, Management and Accounting International Journal of Technology Marketing Pub Date : 2020-02-13 DOI:10.1504/ijtmkt.2020.10023920
D. Han, J. Weber, M. Bastiaansen, O. Mitas, X. Lub
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引用次数: 11

Abstract

Cultural tourism is regarded as a key contributor for economic growth in various destinations. While increasing awareness and interest of different cultures play a key role, technology has made information and interaction at these sites more accessible and engaging. An increasing amount of research is being conducted around the potential and implementation of AR and VR technology to enhance the visitor experience. However, limited theoretical knowledge has been developed on how these need to be designed to facilitate forming memorable experiences at cultural tourism sites. This study discusses elements affecting the visitor experience and discusses how AR and VR should be designed to contribute to enhancing the experience and making it memorable from a theoretical perspective. Further research recommendations are outlined that suggest the use of complementing research methodologies to better understand the nature of experiences in order to design AR and VR application more purpose-specifically.
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震撼你的头脑:增强现实和虚拟现实的概念框架,利用脑电图体验测量增强文化游客体验
文化旅游被认为是各个目的地经济增长的关键贡献者。虽然提高对不同文化的认识和兴趣起着关键作用,但技术使这些网站上的信息和互动更容易获取和吸引人。越来越多的研究正在围绕AR和VR技术的潜力和实施进行,以增强游客的体验。然而,关于这些需要如何设计以促进在文化旅游景点形成难忘体验的理论知识有限。本研究讨论了影响游客体验的因素,并从理论角度讨论了AR和VR应该如何设计,以促进体验的增强和令人难忘。本文提出了进一步的研究建议,建议使用补充研究方法来更好地理解体验的本质,以便更有针对性地设计AR和VR应用程序。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Technology Marketing
International Journal of Technology Marketing Business, Management and Accounting-Marketing
CiteScore
1.70
自引率
0.00%
发文量
27
期刊介绍: IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
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