{"title":"From serial reproduction to serial communication: transmission of the focus of comparison in lay communication about gender inequality","authors":"Maike Braun, S. Martiny, Susanne Bruckmüller","doi":"10.1093/hcr/hqac024","DOIUrl":null,"url":null,"abstract":"\n We introduce and explore the potential of the serial communication method, a modification of the serial reproduction paradigm in which participants communicate their own thoughts. It affords participants more agency, more closely simulating real communication. We specifically examined the transmission of the focus of comparison in explanations of gender inequality, a consequential form of equivalency framing. Participants in Wave 1 (n = 86) read about women being underrepresented (focus on women) or men being overrepresented in leadership (focus on men), then explained this difference. Participants in Wave 2 (n = 208) and Wave 3 (n = 199) then read randomly selected explanations from the preceding wave before giving their own explanations. The initial focus affected subsequent communication and was partially transmitted to Wave 2, but not Wave 3. We discuss implications and the value of the method for research on the framing of inequality, cultural transmission, and competing frames.","PeriodicalId":51377,"journal":{"name":"Human Communication Research","volume":" ","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Communication Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/hcr/hqac024","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
We introduce and explore the potential of the serial communication method, a modification of the serial reproduction paradigm in which participants communicate their own thoughts. It affords participants more agency, more closely simulating real communication. We specifically examined the transmission of the focus of comparison in explanations of gender inequality, a consequential form of equivalency framing. Participants in Wave 1 (n = 86) read about women being underrepresented (focus on women) or men being overrepresented in leadership (focus on men), then explained this difference. Participants in Wave 2 (n = 208) and Wave 3 (n = 199) then read randomly selected explanations from the preceding wave before giving their own explanations. The initial focus affected subsequent communication and was partially transmitted to Wave 2, but not Wave 3. We discuss implications and the value of the method for research on the framing of inequality, cultural transmission, and competing frames.
期刊介绍：
Human Communication Research is one of the official journals of the prestigious International Communication Association and concentrates on presenting the best empirical work in the area of human communication. It is a top-ranked communication studies journal and one of the top ten journals in the field of human communication. Major topic areas for the journal include language and social interaction, nonverbal communication, interpersonal communication, organizational communication and new technologies, mass communication, health communication, intercultural communication, and developmental issues in communication.
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