{"title":"Personal migrant stories as persuasive devices: Effects of audience–character similarity and narrative voice","authors":"J. Igartua, Iñigo Guerrero-Martín","doi":"10.5964/jspp.8237","DOIUrl":null,"url":null,"abstract":"The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmatized immigrants. An experiment was conducted using a representative sample of 443 participants of Spanish origin on the effect of similarity to the protagonist and the narrative voice. Two mediating mechanisms (identification with the protagonist and cognitive elaboration) were evaluated, and the indirect effect of the two independent variables was studied with respect to two dependent variables: the attitude towards immigration and the intention to collaborate with NGOs to support immigrants. Similarity to the protagonist of the narrative message increased identification only when the participants read the version written in the first person. In addition, a conditional process model was tested, revealing that identification increased cognitive elaboration, which, in turn, was associated with a more favorable attitude towards immigration and a greater intention to collaborate with immigrant support organizations. This study highlights the relevance of the characteristics of narrative messages to increase affective (identification) and cognitive (elaboration) processes that explain their persuasive impact. The results are discussed in the context of research on narrative persuasion and the design of campaigns for the prevention of racism and xenophobia.","PeriodicalId":16973,"journal":{"name":"Journal of Social and Political Psychology","volume":" ","pages":""},"PeriodicalIF":1.8000,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Social and Political Psychology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5964/jspp.8237","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 6
Abstract
The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmatized immigrants. An experiment was conducted using a representative sample of 443 participants of Spanish origin on the effect of similarity to the protagonist and the narrative voice. Two mediating mechanisms (identification with the protagonist and cognitive elaboration) were evaluated, and the indirect effect of the two independent variables was studied with respect to two dependent variables: the attitude towards immigration and the intention to collaborate with NGOs to support immigrants. Similarity to the protagonist of the narrative message increased identification only when the participants read the version written in the first person. In addition, a conditional process model was tested, revealing that identification increased cognitive elaboration, which, in turn, was associated with a more favorable attitude towards immigration and a greater intention to collaborate with immigrant support organizations. This study highlights the relevance of the characteristics of narrative messages to increase affective (identification) and cognitive (elaboration) processes that explain their persuasive impact. The results are discussed in the context of research on narrative persuasion and the design of campaigns for the prevention of racism and xenophobia.
期刊介绍：
The Journal of Social and Political Psychology (JSPP) is a peer-reviewed open-access journal (without author fees), published online. It publishes articles at the intersection of social and political psychology that substantially advance the understanding of social problems, their reduction, and the promotion of social justice. It also welcomes work that focuses on socio-political issues from related fields of psychology (e.g., peace psychology, community psychology, cultural psychology, environmental psychology, media psychology, economic psychology) and encourages submissions with interdisciplinary perspectives. JSPP is comprehensive and integrative in its approach. It publishes high-quality work from different epistemological, methodological, theoretical, and cultural perspectives and from different regions across the globe. It provides a forum for innovation, questioning of assumptions, and controversy and debate. JSPP aims to give creative impetuses for academic scholarship and for applications in education, policymaking, professional practice, and advocacy and social action. It intends to transcend the methodological and meta-theoretical divisions and paradigm clashes that characterize the field of social and political psychology, and to counterbalance the current overreliance on the hypothetico-deductive model of science, quantitative methodology, and individualistic explanations by also publishing work following alternative traditions (e.g., qualitative and mixed-methods research, participatory action research, critical psychology, social representations, narrative, and discursive approaches). Because it is published online, JSPP can avoid a bias against research that requires more space to be presented adequately.
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