From uniform to bespoke prices: Hotel pricing during EURO 2016

IF 1.3 4区 管理学 Q3 BUSINESS Qme-Quantitative Marketing and Economics Pub Date : 2023-07-27 DOI:10.1007/s11129-023-09264-x
M. Nicolini, C. Piga, Andrea Pozzi
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从统一价格到定制价格:2016年欧洲杯期间的酒店定价
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来源期刊
CiteScore
2.30
自引率
10.50%
发文量
13
期刊介绍: Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ
期刊最新文献
A high-performance turnkey system for customer lifetime value prediction in retail brands Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption From uniform to bespoke prices: Hotel pricing during EURO 2016 Price commitment and the strategic launch of a fighter brand
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