Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH Journal of Marketing Education Pub Date : 2022-04-10 DOI:10.1177/02734753221084585
K. Robson, A. Mills
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引用次数: 5

Abstract

This research explores emergency remote education, defined as a rapid, system-wide pivot to remote education in response to emergencies that disrupt normal institutional processes. To do so, we explore student perceptions of the successes and failures of the pivot to online learning at the onset of the COVID-19 pandemic. A mixed-methods survey was distributed to a large sample of university students to explore satisfaction, challenges, opportunities, and instructional needs. Results highlight the importance of faculty hard skills (e.g., technical skills) and soft skills (e.g., compassion), although soft skills were noted more frequently, suggesting that soft skills may be critically important in the context of emergency remote education. Results also reveal that online education in general suffers from a perception as being inherently lower quality than in-person education, and highlight the importance of providing faculty with proper training and support to set them up for success. Based on these results, we provide a number of suggestions for approaching the development, delivery, and support of emergency education and online marketing education in the future.
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教学,快与慢:学生对紧急远程教育的认知
本研究探讨了紧急远程教育,定义为快速、全系统的远程教育枢纽,以应对扰乱正常制度进程的紧急情况。为此,我们探讨了在COVID-19大流行开始时,学生对转向在线学习的成功和失败的看法。一项混合方法的调查被分发到大量的大学生样本中,以探索满意度、挑战、机会和教学需求。结果强调了教师硬技能(如技术技能)和软技能(如同情心)的重要性,尽管软技能更常被注意到,这表明软技能在紧急远程教育中可能至关重要。调查结果还显示,人们普遍认为在线教育的质量低于面对面教育,并强调了为教师提供适当培训和支持以帮助他们取得成功的重要性。基于这些结果,我们对未来应急教育和网络营销教育的发展、交付和支持提出了一些建议。
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来源期刊
Journal of Marketing Education
Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
6.00
自引率
25.00%
发文量
21
期刊介绍: The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.
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