Short instructional videos for the TikTok generation

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of Education for Business Pub Date : 2022-09-28 DOI:10.1080/08832323.2022.2103489

N. Ding, Xiaoyan Xu, Emily Lewis

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引用次数: 2

Abstract

Abstract This quasi-experimental study examines the effect of short instruction videos on students’ business statistics learning. Two hundred and thirty-one Dutch students attended 6-week online seminars on Business Statistics. One hundred and nineteen students were in an experimental group, and 112 in a control group. Students in the experimental group watched short instructional videos and studied online quizzes at their own pace. In the control group, students followed teachers’ instructions throughout the seminars. It was found students watching short videos significantly outperformed those following teachers’ virtual instruction. Short videos were especially useful for those who were good at math. The research sheds light on the design of hybrid learning, particularly for business statistics education at the university level. HIGHLIGHTS A quasi-experimental research to examine the effects of short instructional videos on students’ statistics learning performance vs. the virtual lectures with teachers. Evidence of the benefits of short videos in statistics education for students who are good at math. Practical experiences sharing for designers of instructional videos. Recommendations for creating short instructional videos in higher education.

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TikTok一代的短教学视频

摘要这项准实验研究考察了短教学视频对学生商业统计学习的影响。231名荷兰学生参加了为期6周的商业统计在线研讨会。实验组为119名学生，对照组为112名。实验组的学生观看教学短片，并按照自己的节奏学习在线测验。在对照组中，学生在整个研讨会期间都听从老师的指示。研究发现，观看短视频的学生明显优于观看教师虚拟教学的学生。短视频对那些擅长数学的人特别有用。这项研究揭示了混合学习的设计，特别是在大学层面的商业统计教育中。亮点：一项准实验研究，旨在检验短教学视频与教师虚拟讲座对学生统计学习成绩的影响。短视频在统计学教育中对擅长数学的学生的好处的证据。教学视频设计者的实践经验分享。关于在高等教育中制作教学短片的建议。

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来源期刊

Journal of Education for Business EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.10

自引率

8.30%

发文量

期刊介绍： The Journal of Education for Business is for those educating tomorrow''s businesspeople. The journal primarily features basic and applied research-based articles in entrepreneurship, accounting, communications, economics, finance, information systems, management, marketing, and other business disciplines. Along with the focus on reporting research within traditional business subjects, an additional expanded area of interest is publishing articles within the discipline of entrepreneurship. Articles report successful innovations in teaching and curriculum development at the college and postgraduate levels. Authors address changes in today''s business world and in the business professions that are fundamentally influencing the competencies that business graduates need. JEB also offers a forum for new theories and for analyses of controversial issues. Articles in the Journal fall into the following categories: Original and Applied Research; Editorial/Professional Perspectives; and Innovative Instructional Classroom Projects/Best Practices. Articles are selected on a blind peer-reviewed basis. Original and Applied Research - Articles published feature the results of formal research where findings have universal impact. Editorial/Professional Perspective - Articles published feature the viewpoint of primarily the author regarding important issues affecting education for business. Innovative Instructional Classroom Projects/Best Practices - Articles published feature the results of instructional experiments basically derived from a classroom project conducted at one institution by one or several faculty.