Sustainability as a Competitive Tool for the Brave? Or for the Best? A Behavioral Theory Perspective

IF 4.2 4区 管理学 Q1 ENVIRONMENTAL STUDIES Organization & Environment Pub Date : 2020-09-01 DOI:10.1177/1086026619839364
E. Bettinazzi, Lorenzo Massa, Kerstin Neumann
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引用次数: 4

Abstract

Who invests in sustainability as a strategic choice? We adopt a behavioral theory perspective to explain the heterogeneity of sustainability-driven investments. Building on problemistic search and organizational inertia arguments, and contrary to resource-based explanations, we argue that a firm’s competitiveness might actually reduce its likelihood to invest in sustainability. We also propose that less competitive firms invest in sustainability to improve their economic situation and, thus, that this choice results in positive performance effects. We further theorize that a firm’s level of commitment to its stakeholders will strengthen its likelihood to invest in sustainability. In a sample of 780 North American public companies in the period from 2007 to 2011, we find evidence to support our proposed model. Based on our findings, we draw implications for the further study of the behavioral roots of strategic change as well as for sustainability-oriented managerial practice and policy making.
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可持续发展是勇士的竞争工具?还是最好的?行为理论视角
谁把可持续发展投资作为战略选择?我们采用行为理论的视角来解释可持续驱动投资的异质性。基于问题搜索和组织惯性的论点,与基于资源的解释相反,我们认为公司的竞争力实际上可能会降低其投资于可持续性的可能性。我们还提出,竞争力较弱的企业投资于可持续性以改善其经济状况,因此,这种选择会产生积极的绩效效应。我们进一步推论,公司对其利益相关者的承诺水平将加强其投资可持续性的可能性。在2007年至2011年期间780家北美上市公司的样本中,我们发现了支持我们提出的模型的证据。在此基础上,本文为进一步研究战略变革的行为根源以及可持续导向的管理实践和政策制定提供了启示。
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来源期刊
CiteScore
11.20
自引率
5.70%
发文量
19
期刊介绍: Organization & Environment encourages informed discussion about the social roots and consequences of environmental problems and stimulates deeper reflection on the meaning and significance of the natural world. By critically examining the impact of human production and consumption systems on the natural environment, Organization & Environment develops new perspectives on organizations that encourage environmentally sensitive reflection, inquiry, and practice.
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