Hustler populism, anti-Jubilee backlash and economic injustice in Kenya’s 2022 elections

Abstract

Deputy President William Ruto’s victorious presidential campaign in Kenya’s 2022 elections saw him champion the plight of the ‘hustlers’, young informal economy workers on low, piecemeal incomes. Reconfiguring political identities around notions of economic hardship and struggle, Ruto’s campaign appeared emblematic of what scholars have recently identified as a turn towards ‘populism’ in Africa, transmuting ethno-nationalist identities into class-based ones. However, whilst Ruto’s campaign capitalized on rising prices to devastating political effect, he also channelled discontent with the Jubilee government and its unmet promises of shared prosperity. Drawing on ethnographic data collected in central Kenya’s Kiambu region since 2017, this article understands Ruto’s victory not through the lens of ‘hustler populism’ but rather as an anti-Jubilee ‘backlash’. Ruto’s campaign took advantage of Uhuru Kenyatta’s personal unpopularity as voters increasingly questioned the nature of ‘dynastic’ authority and ‘state capture’, seeking to punish Uhuru personally for his failures to create prosperity in the region whilst enriching himself at their expense. Elaborating on these tensions, the article points towards broken ‘moral economies’ between voters and politicians as a vital field of research.