Contextual awareness on organizational crises: National context and crisis attribution

IF 2.7 Q1 COMMUNICATION Public Relations Inquiry Pub Date : 2020-01-01 DOI:10.1177/2046147X19845421

Hui Zhao

引用次数: 4

Abstract

This study examines the influences of national contexts on crisis attribution to address the recent appeal for a more contextually sensitive perspective in crisis communication research. Specifically, this study revisits the situational crisis communication theory (SCCT) in the Chinese context by taking an online discussion on Weibo about a high-profile homicide in a McDonald’s restaurant as the case. Built on the framing theory and categorization of national contexts, an inductive framing analysis of 100 top forwarded posts demonstrates a complex negotiation process of context-embedded frames and its significant impacts on crisis attribution. The model of SCCT is then refined by integrating national contexts into the concept of ‘modifier’. Implications for both theory and practice are also discussed.

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组织危机的情境意识:国家情境与危机归因

本研究考察了国家背景对危机归因的影响，以应对最近对危机传播研究中更具背景敏感性的视角的呼吁。具体而言，本研究以微博上一场关于麦当劳餐厅高调凶杀案的在线讨论为例，重新审视了中国背景下的情境危机沟通理论。基于框架理论和国家背景分类，对100篇转发量最高的帖子进行归纳框架分析，展示了背景嵌入框架的复杂谈判过程及其对危机归因的重大影响。然后，通过将国家背景纳入“修饰语”的概念，对SCCT的模型进行了改进。文中还讨论了对理论和实践的启示。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.