Consumers’ response to different shelf life food labelling

Abstract

Respondents’ perception about the possible changes of best before date (BBD) to the date of the highest quality was the main aim of the survey. The survey consisted out of 1,107 respondents who were grouped according to their demographic characteristics and food labelling preferences. The results of the survey are indicating high acceptance rate towards new labelling, but without clear connection with their preferences. Another aspect of the research emphasised the respondents’ perception towards the price of healthier food commodities and revealed that education level has high impact ( P < 0.05) on their opinion and considerations. The survey gave important answers on possibility of changes of food labelling by which it would be affected food waste quantities. Certainly, each food type shelf life should be checked and labelled according to food perishability and consumers safeness. The changing of the BBD to the date of the highest quality according to  our survey would be broadly accepted among all socio-demographic groups.