role of humour in tourism discourse

Q2 Social Sciences European Journal of Humour Research Pub Date : 2022-04-14 DOI:10.7592/ejhr.2022.10.1.639
Jasna Potočnik Topler
{"title":"role of humour in tourism discourse","authors":"Jasna Potočnik Topler","doi":"10.7592/ejhr.2022.10.1.639","DOIUrl":null,"url":null,"abstract":"This paper focuses on the role of humour as a persuasive tool of tourism destinations' communication and as a means of creating the destination’s image and uniqueness in tourism discourse. According to Aristotle’s appeals, humour belongs to pathos, which is - besides ethos and logos – an essential means of persuasion in successful communication. In the introductory part, the paper offers a short theoretical insight into the functions of tourism discourse and the role of humour in it, further on some examples of online promotional texts about Montenegro are analysed and discussed using discourse analysis. The results, presented in the conclusion, confirm that successful promotion can only occur through the efficient use of tourism discourse which addresses the needs of potential tourists and that humorous texts about destinations are appealing to readers. Based on the analysis, it can be established that branding of tourism destinations, products and services with elements of humour may be outstanding in positive ways, and consequently employed in promotional texts as a successful means of communication.","PeriodicalId":37540,"journal":{"name":"European Journal of Humour Research","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Humour Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7592/ejhr.2022.10.1.639","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0

Abstract

This paper focuses on the role of humour as a persuasive tool of tourism destinations' communication and as a means of creating the destination’s image and uniqueness in tourism discourse. According to Aristotle’s appeals, humour belongs to pathos, which is - besides ethos and logos – an essential means of persuasion in successful communication. In the introductory part, the paper offers a short theoretical insight into the functions of tourism discourse and the role of humour in it, further on some examples of online promotional texts about Montenegro are analysed and discussed using discourse analysis. The results, presented in the conclusion, confirm that successful promotion can only occur through the efficient use of tourism discourse which addresses the needs of potential tourists and that humorous texts about destinations are appealing to readers. Based on the analysis, it can be established that branding of tourism destinations, products and services with elements of humour may be outstanding in positive ways, and consequently employed in promotional texts as a successful means of communication.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
幽默在旅游语篇中的作用
本文主要研究幽默作为旅游目的地传播的说服工具,以及在旅游话语中塑造目的地形象和独特性的手段所发挥的作用。根据亚里士多德的呼吁,幽默属于感伤,它是除了精神和理性之外,成功沟通的基本说服手段。在引言部分,本文对旅游语篇的功能和幽默在其中的作用进行了简短的理论洞察,并进一步对黑山在线宣传文本的一些例子进行了分析和讨论。结论中提出的结果证实,成功的推广只能通过有效利用旅游话语来解决潜在游客的需求,并且关于目的地的幽默文本对读者有吸引力。基于分析,可以确定带有幽默元素的旅游目的地、产品和服务的品牌塑造可能会以积极的方式突出,因此在促销文本中被用作成功的传播手段。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
European Journal of Humour Research
European Journal of Humour Research Social Sciences-Cultural Studies
CiteScore
1.10
自引率
0.00%
发文量
34
审稿时长
6 weeks
期刊介绍: The European Journal of Humour Research (EJHR) is a peer-reviewed quarterly journal with an international multidisciplinary editorial board. Although geographically-oriented towards the ˋold continentˊ, the European perspective aims at an international readership and contributors. EJHR covers the full range of work being done on all aspects of humour phenomenon. EJHR is designed to respond to the important changes that have affected the study of humour but particular predominance is given to the past events and current developments in Europe.
期刊最新文献
What did the Portuguese laugh at 200 years ago? Humor and allusions on screen Subtitling Arabic humour into English Identity investment in stand-up comedy and online sketches Laughing at political opponents
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1