{"title":"Consumer willingness to pay for chicken welfare attributes in Kenya","authors":"D. Otieno, S. Ogutu","doi":"10.1080/08974438.2019.1673275","DOIUrl":null,"url":null,"abstract":"Abstract This study provides new insights on consumer preferences for chicken welfare attributes in a developing country context. Further, the inclusion of chicken transportation methods as an attribute is a useful contribution to empirical literature. Choice experiment survey data from 200 chicken consumers in Kenya were analyzed using random parameter logit model. Consumers had a positive preference for use of certified transportation, humanely slaughtered chicken and welfare labeling. However, there was a negative preference for using antibiotics in chicken production. Relative to the current price of chicken meat, consumers were willing to pay a premium of 30% for use of certified transport, 72% for animal welfare labeling, 135% for humane slaughter, 236% for nonuse of growth hormones and 40% less for chicken reared in confined systems.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2019.1673275","citationCount":"15","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2019.1673275","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 15
Abstract
Abstract This study provides new insights on consumer preferences for chicken welfare attributes in a developing country context. Further, the inclusion of chicken transportation methods as an attribute is a useful contribution to empirical literature. Choice experiment survey data from 200 chicken consumers in Kenya were analyzed using random parameter logit model. Consumers had a positive preference for use of certified transportation, humanely slaughtered chicken and welfare labeling. However, there was a negative preference for using antibiotics in chicken production. Relative to the current price of chicken meat, consumers were willing to pay a premium of 30% for use of certified transport, 72% for animal welfare labeling, 135% for humane slaughter, 236% for nonuse of growth hormones and 40% less for chicken reared in confined systems.
期刊介绍：
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
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