Hui-min Song, Jamie M. Chen, Ting-ting Zeng, Brian H. Kim
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引用次数: 17
Abstract
Based on the theory of reasoned action, this study examines the factors that affect the revisit intention of Chinese golfers. It focuses on the mediating effects of place attachment on the golfers’ perception of golf-course employee attitudes and destination distinctiveness. To test the conceptual model, a survey of 494 Chinese golfers was conducted using factor analyses and structural equation modeling. The article further applied a bootstrapping method to test the mediating effects of place attachment. The results indicate that the revisit intention was influenced by the golfers’ perceptions of employee attitudes, destination distinctiveness, and place attachment. It was also found that place attachment mediated these relationships. Finally, the theoretical contributions and industrial implications were discussed.
期刊介绍:
The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.