{"title":"The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb","authors":"A. Davidson, Mark R. Gleim","doi":"10.1080/10696679.2022.2080715","DOIUrl":null,"url":null,"abstract":"ABSTRACT Sharing economy platforms present a unique work opportunity for service providers seeking freedom and flexibility, yet discrepancies in earnings between genders are found to persist. Extracting data from over 8,000 service providers on Airbnb, we reveal that males generate higher earnings than females for comparable accommodations. This discrepancy is attributed to three factors revealing that male vs. female hosts are more likely to: set higher prices, generate more stays, and accommodate a greater number of guests per stay. This research carries significant implications for marketing theory and practice, impacting digital platform managers, policymakers, and researchers investigating earnings differences between genders.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2022.2080715","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT Sharing economy platforms present a unique work opportunity for service providers seeking freedom and flexibility, yet discrepancies in earnings between genders are found to persist. Extracting data from over 8,000 service providers on Airbnb, we reveal that males generate higher earnings than females for comparable accommodations. This discrepancy is attributed to three factors revealing that male vs. female hosts are more likely to: set higher prices, generate more stays, and accommodate a greater number of guests per stay. This research carries significant implications for marketing theory and practice, impacting digital platform managers, policymakers, and researchers investigating earnings differences between genders.
期刊介绍：
The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
