The impact of training programme of digital banking services to employees of unorganised sector and their acceptability in India

Q2 Business, Management and Accounting International Journal of Electronic Customer Relationship Management Pub Date : 2020-09-16 DOI:10.1504/ijecrm.2020.10032129

Nitin Bansal

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Abstract

Training programme to employees of unorganised sector is a highly crucial component to enhance the acceptability of digital banking services. This study has focused on the analysis of impact of training programme of digital banking services to employees of unorganised sector and their acceptability of digital banking services in India. This study has administered the factor analysis to analyse the applicability and reliability of scale, i.e., training programme of digital banking services, before the stepwise method (forward selection) of multiple linear regression was used. Primary data has collected from the Delhi region with the help of questionnaires through a self administered approach. Stratified random sampling technique was used and total 412 useful schedules were considered for analysis of data using SPSS version 23. The results of the study show that there is a positive impact of training programme of digital banking services to the employees of unorganised sector, which enhances the usability and acceptance of digital banking services, and leads to the reduction in the banking cost to the employees of unorganised sector.

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数字银行服务培训计划对无组织部门员工的影响及其在印度的可接受性

为无组织部门的员工提供培训计划是提高数字银行服务可接受性的一个非常关键的组成部分。本研究的重点是分析数字银行服务培训计划对印度无组织部门员工的影响，以及他们对数字银行服务的接受程度。本研究在使用多元线性回归的逐步方法(正向选择)之前，对数字银行服务培训计划量表的适用性和可靠性进行了因子分析。通过自我管理的方法，在问卷的帮助下，从德里地区收集了主要数据。采用分层随机抽样技术，共考虑412个有用的时间表，使用SPSS版本23进行数据分析。研究结果表明，数字银行服务培训计划对无组织部门员工产生了积极影响，提高了数字银行服务的可用性和接受度，并导致无组织部门员工的银行成本降低。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling