Tourism worldmaking and market post-truth: Borat’s new spirit of capitalism

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourist Studies Pub Date : 2021-05-27 DOI:10.1177/14687976211019909

R. Tzanelli

引用次数: 3

Abstract

The article develops a theoretical framework for the critical examination of cinematic tourist design. Considering ‘film-induced tourism’ as part of a bigger system involving the design of mobilities, it interrogates the connection between the aesthetic and ethical principles that end up informing the engineering of national hospitality in media platforms. The design, which is managed by a ‘worldmaking authority’ or network encompassing the host nation state and international tourist and media markets, conforms to the rationalised rules of what Boltanski and Chiapello termed the ‘new spirit of capitalism’, which mobilises romantic ideals of individual freedom to sell landscapes and exotic cultural characters. The phased development of such mobilities conforms to contingency and is indifferent to the welfare of particular social groups. The model is exemplified through the phased design of mobilities out of two films with virulent sexist and antisemitic content centred on the journeys of the fictional Kazakh journalist Borat to the United States.

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旅游世界制造与市场后真相：波拉特的新资本主义精神

本文为电影旅游设计的批判性研究提供了一个理论框架。考虑到“电影诱导旅游”是一个涉及移动性设计的更大系统的一部分，它质疑美学和道德原则之间的联系，最终为媒体平台上的国家接待工程提供信息。该设计由“世界制造权威”或包含东道国国家和国际旅游和媒体市场的网络管理，符合Boltanski和Chiapello所谓的“新资本主义精神”的合理化规则，即调动个人自由的浪漫理想来出售风景和异国文化特征。这种流动的阶段性发展符合偶然性，与特定社会群体的福利无关。该模型通过两部电影的分阶段流动设计得到例证，两部电影以虚构的哈萨克斯坦记者波拉特前往美国的旅程为中心，具有恶毒的性别歧视和反犹主义内容。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.