Communication Behavior of Farmers in Accessing Information on Banana Cultivation in the Industrial Revolution 4.0

Soca Jurnal Sosial Ekonomi Pertanian Pub Date : 2021-06-19 DOI:10.24843/soca.2021.v15.i02.p05

Okta Hermawati Surya, S. Satmoko, Agus Subhan Prasetyo

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Abstract

Agricultural information plays an important role in agricultural sector. Information is used as the main source in making top-down decisions. Farmers can access information from both formal and informal sources. Farmers' decisions in accessing information according to their needs and reliable sources are influenced by farmer communication behavior. This study aims to analyze and describe the communication behavior and barriers of farmers in accessing information on banana cultivation in order to compete in global market. This research was conducted in December 2019-January 2020 at Bareng Mukti Farmer Group, located in Ponggok Hamlet, Sidomulyo Village, Bambanglipuro District, Bantul Regency, Special Region of Yogyakarta. This study surveyed ten informants from active members and administrators. The data were analyzed using descriptive qualitative analysis with Miles and Huberman analysis model. The results shows that farmers are still being passive in accessing information on banana cultivation and lack of awareness about the latest communication technology.

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工业革命4.0下农民获取香蕉种植信息的沟通行为

农业信息在农业部门发挥着重要作用。信息被用作自上而下决策的主要来源。农民可以从正式和非正式渠道获得信息。农民根据自己的需求和可靠来源获取信息的决策受到农民沟通行为的影响。本研究旨在分析和描述农民在获取香蕉种植信息以在全球市场竞争中的沟通行为和障碍。这项研究于2019年12月至2020年1月在Bareng Mukti农民团体进行，该团体位于日惹特别地区班图县班邦古普洛区Sidomulyo村Ponggok Hamlet。这项研究调查了来自活跃会员和管理人员的10名信息员。数据采用Miles和Huberman分析模型进行描述性定性分析。结果表明，农民在获取香蕉种植信息方面仍然被动，对最新的通信技术缺乏认识。

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Soca Jurnal Sosial Ekonomi Pertanian

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5 weeks