A Brief Forewarning Intervention Overcomes Negative Effects of Salient Changes in COVID-19 Guidance

Abstract

During the COVID-19 pandemic, public health messaging, including guidance regarding protective health behavior (e.g., use of non-medical masks), changed over time. Although many revisions were a result of gains in scientific understanding, we nonetheless hypothesized that making changes in guidance salient would negatively impact evaluations of experts and health-protective intentions. In Study 1 (N = 300), we demonstrate that describing COVID-19 guidance in terms of inconsistency (versus consistency) leads people to perceive scientists and public health authorities less favorably (e.g., as less expert). Among a Canadian subsample, making guidance change salient also reduced intentions to download the COVID Alert contact tracing app. In Study 2 (N = 1399), we show that a brief forewarning intervention mitigates detrimental effects of changes in guidance. In the absence of forewarning, emphasizing inconsistency harmed judgments of public health authorities and reduced health-protective intentions, but forewarning eliminated this effect.