PROMOTING STAKEHOLDER CONFIDENCE IN THE ZIMBABWE’S BANKING SECTOR

Abstract

The purpose of this study is to examine the ways of promoting stakeholder confidence in the Zimbabwe’s banking sector. To achieve this objective some research questions were raised and related literature was reviewed. The data needed for this study was gathered using a well-structured questionnaire that was designed on a five point Likert scale which was availed for the research participants for completion. The research data was analyzed using multiple regression model in SPSS version 20. Findings revealed that digitalization, bank culture, information quality and customer satisfaction are some of the important factors that determine the confidence of the public in a banking sector. It was concluded that to promote public confidence in the banking sector, Zimbabwean banks and their regulator need to pay attention to and manage factors that can promote public trust in the banking sector such as service reliability, digitalization and managing the public’s risk perceptions about banking institutions.