Ensuring Food Safety by Preventing Food Recalls: The Impact of Locus of Failure, Regulatory Agency Discovery, Breadth, and Firm Size on Corrective Action
{"title":"Ensuring Food Safety by Preventing Food Recalls: The Impact of Locus of Failure, Regulatory Agency Discovery, Breadth, and Firm Size on Corrective Action","authors":"Tracy D. Johnson-Hall","doi":"10.1080/1046669X.2017.1393230","DOIUrl":null,"url":null,"abstract":"We investigate factors which influence corrective action subsequent to quality failures in the context of food product recalls. As recalls are negative surprises, these events can lead to review and potential improvement of existing processes and procedures, therefore corrective action can be viewed as an indication of organizational learning. We study the association of locus of failure, agency discovery of quality failures, recall breadth, and firm size with corrective action subsequent to product recalls using secondary data sources for food recalls regulated by the United States Food and Drug Administration over the period of 2009 to 2012. We discuss implications for policymakers and firms seeking to prevent future recalls and to learn from operational failures.","PeriodicalId":45360,"journal":{"name":"Journal of Marketing Channels","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2017-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1046669X.2017.1393230","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Channels","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1046669X.2017.1393230","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 10
Abstract
We investigate factors which influence corrective action subsequent to quality failures in the context of food product recalls. As recalls are negative surprises, these events can lead to review and potential improvement of existing processes and procedures, therefore corrective action can be viewed as an indication of organizational learning. We study the association of locus of failure, agency discovery of quality failures, recall breadth, and firm size with corrective action subsequent to product recalls using secondary data sources for food recalls regulated by the United States Food and Drug Administration over the period of 2009 to 2012. We discuss implications for policymakers and firms seeking to prevent future recalls and to learn from operational failures.
期刊介绍:
The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.