Problematizing cultural difference: YouTube narratives about COVID-19 by South Korean and American Vloggers

IF 1.8 1区文学 N/A LANGUAGE & LINGUISTICS Language and Intercultural Communication Pub Date : 2023-04-22 DOI:10.1080/14708477.2023.2186422

Jungyoon Koh, A. De Fina

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Abstract

In this study we compare 8 American and 8 South Korean vlogs by YouTubers documenting their experiences of COVID in 2020. We propose a nuanced approach to cross-cultural difference that rejects binaries and involves the study of how communicative resources are used by participants in specific events. We detail similarities and differences between the vloggers, from trends in the distribution of topics to use of visual and linguistic resources. Drawing on a narratives as practices approach and multimodal discourse analysis, we demonstrate that differences in the data are related to various scales that vloggers navigate in their experiences with COVID. 본 연구는 2020년에 코로나에 감염된 미국인 유튜버 8명과 한국인 유튜버 8명의 브이로그를 분석, 비교한다. 한국과 미국 유튜버들의 브이로그에서 다뤄지는 주제, 시각적 구성, 언어적 요소 등의 공통점과 차이점을 면밀히 살펴봄으로써, 보다 맥락에 민감하게 문화적 차이를 접근하는 방식을 제시하고자 한다. 내러티브를 실천으로서 바라보는 관점에서 브이로그를 접근하여 한국과 미국 유튜버들의 브이로그는 그들이 마주하는 서로 다른 사회문화적 현실의 여러 단면을 반영한다는 것을 확인하였다. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

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文化差异问题化:韩国和美国视频博主在YouTube上对COVID-19的叙述

In this study we compare 8 American and 8 South Korean vlogs by YouTubers documenting their experiences of COVID in 2020. We propose a nuanced approach to cross-cultural difference that rejects binaries and involves the study of how communicative resources are used by participants in specific events. We detail similarities and differences between the vloggers, from trends in the distribution of topics to use of visual and linguistic resources. Drawing on a narratives as practices approach and multimodal discourse analysis, we demonstrate that differences in the data are related to various scales that vloggers navigate in their experiences with COVID. 本研究对2020年感染新冠病毒的8名美国Youtuber和8名韩国Youtuber的Vlog进行分析和比较。通过仔细观察韩国和美国Youtuber的Vlog中涉及的主题、视觉构成、语言要素等的异同，我们将提出更敏感地处理文化差异的方式。从实践看待故事的角度切入Vlog，确认了韩国和美国Youtuber的Vlog反映了他们面对的不同社会文化现实的各个方面。© 2023 Informa UK Limited, trading as Taylor & Francis Group.

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来源期刊

Language and Intercultural Communication Multiple-

CiteScore

3.00

自引率

47.40%

发文量

期刊介绍： Language & Intercultural Communication promotes an interdisciplinary understanding of the interplay between language and intercultural communication. It therefore welcomes research into intercultural communication, particularly where it explores the importance of linguistic aspects; and research into language, especially the learning of foreign languages, where it explores the importance of intercultural perspectives. The journal is alert to the implications for education, especially higher education, and for language learning and teaching. It is also receptive to research on the frontiers between languages and cultures, and on the implications of linguistic and intercultural issues for the world of work.