Astitva: An Unsustainable Social Entrepreneurship Journey

Q4 Business, Management and Accounting South Asian Journal of Business and Management Cases Pub Date : 2021-04-01 DOI:10.1177/22779779211006803
Shikha Singh, Shweta Mittal, Anuraag Awasthi
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Abstract

Astitva was founded as a not-for-profit organization by Anamika Yaduvanshi, in 2013. The objective of the non-governmental organization (NGO) was to make a visible difference in the lives of disadvantaged sections of the society. Within a short period since its inception, the NGO had positively impacted the lives of individuals and families living in the Wazirpur area. The case helps to understand that even after venturing into vast philanthropic activities, Anamika could not create sustainable livelihoods for the disadvantaged sections of Wazirpur. Is it because of lack of focus on surplus management? The case also helps in understanding the challenges faced by NGOs at ground level. Research questions/Objective: The aim of this study is to explore the nuances of social entrepreneurship. It explores that there should be a balanced approach between social activities that are mostly provided free and generation of surplus to sustain them. The research questions answered are: Has Astitva created a long-term sustainable impact on the lives of marginalized women and children at Wazirpur? Does the business model of Astitva places even stresses on the social activities to engage the participants and generation of financial surplus to sustain the operation? Links to theory: The study is based on the business model canvas of Osterwalder and Pigneur (2010). The model explains that social enterprises should maintain a balance between philanthropy and commercial sense to be productive or else their sustainability is at a risk. Phenomenon studied: Anamika started Astitva with an aim of social transformation. She wanted to make a concrete difference in the lives of disadvantaged sections of the society as well as contribute in their integration with the mainstream society. Case context: The case can be discussed from the angle of business model of a sustainable entrepreneurship and what may go wrong in making a social enterprise successful. Since Anamika had not prepared any blueprint of plan of action, she faced several challenges. Findings: An entrepreneur driven by community spirit should not start working without creating a road map of generation of funds to support the social activities. Working model of Astitva is laden with lack of planning and absence of long-term vision that failed to create a sustainable livelihood generation for the marginalized women and children. Discussions: The case provokes students to study the need to start a sustainable social enterprise driven by community spirit to uplift the lives of a marginalized section of women and children. Further, the case challenges students to identify the streams of revenue generation and deployment in a business model of a social enterprise to make it sustainable.
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Astitva:不可持续的社会创业之旅
Astitva由Anamika Yaduvanshi于2013年成立,是一家非营利组织。非政府组织的目标是明显改变社会弱势群体的生活。自成立以来的短时间内,该非政府组织对生活在瓦济尔布尔地区的个人和家庭的生活产生了积极影响。这个案例有助于理解,即使在冒险从事大规模慈善活动后,Anamika也无法为瓦济尔布尔的弱势地区创造可持续的生计。是因为缺乏对盈余管理的关注吗?该案例也有助于了解非政府组织在基层面临的挑战。研究问题/目的:本研究的目的是探索社会创业的细微差别。它探讨了在大多数免费提供的社会活动和产生盈余来维持这些活动之间应该有一种平衡的方法。回答的研究问题是:Astitva是否对瓦济尔布尔边缘化妇女和儿童的生活产生了长期可持续的影响?Astitva的商业模式是否甚至强调社会活动以吸引参与者,并产生财政盈余以维持运营?理论链接:该研究基于Osterwalder和Pigneur(2010)的商业模式画布。该模型解释说,社会企业应该在慈善事业和商业意识之间保持平衡,以提高生产力,否则其可持续性将面临风险。现象研究:Anamika创立Astitva的目的是社会转型。她希望具体改变社会弱势群体的生活,并为他们融入主流社会做出贡献。案例背景:可以从可持续创业的商业模式角度来讨论这个案例,以及在使社会企业成功的过程中可能出现的问题。由于阿纳米卡没有制定任何行动计划蓝图,她面临着一些挑战。调查结果:一个受社区精神驱动的企业家不应该在没有创建一个产生资金支持社会活动的路线图的情况下开始工作。Astitva的工作模式充满了缺乏规划和长期愿景,未能为边缘化的妇女和儿童创造可持续的生计。讨论:这起案件促使学生们研究是否有必要在社区精神的驱动下创办一家可持续的社会企业,以改善被边缘化的妇女和儿童的生活。此外,该案例要求学生确定社会企业商业模式中的创收和部署流,以使其可持续发展。
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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