{"title":"Messenger Nationality, Media Skepticism, and Crisis Communication Effectiveness: Huawei’s YouTube Messages as Perceived in the U.S.","authors":"Yicheng Zhu, Shannon A. Bowen, Xiangming Lyu","doi":"10.1080/1553118X.2021.2014499","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study examines the effect of messenger nationality on the credibility perception of YouTube sources in the theoretical context of situational crisis communication theory (SCCT). An online survey experiment with a quota U.S. voter sample (N = 354) showed that Russian nationality decreases source credibility perception in comparison to U.K. and control conditions, while the latter two showed no differences. Although skepticism in domestic media dampens such an effect, path analyses also showed that such impact can be extended to the effectiveness of an MNC’s (i.e., Huawei) global crisis communication efforts in the U.S. Theoretical and practical implications are discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1553118X.2021.2014499","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This study examines the effect of messenger nationality on the credibility perception of YouTube sources in the theoretical context of situational crisis communication theory (SCCT). An online survey experiment with a quota U.S. voter sample (N = 354) showed that Russian nationality decreases source credibility perception in comparison to U.K. and control conditions, while the latter two showed no differences. Although skepticism in domestic media dampens such an effect, path analyses also showed that such impact can be extended to the effectiveness of an MNC’s (i.e., Huawei) global crisis communication efforts in the U.S. Theoretical and practical implications are discussed.
期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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