{"title":"Dissemination of Spanish SME information through web 2.0 tools","authors":"M. Olvera-Lobo, C. Castillo-Rodríguez","doi":"10.1080/15475778.2018.1509422","DOIUrl":null,"url":null,"abstract":"Abstract Due to the vertiginous development of the so-called information society, one essential phase of any internationalization process is the establishment of a professional online presence. Such a presence can help small and medium enterprises (SMEs) start implementing their business abroad at a low cost, but possible interactions with users from diverse sociocultural and linguistic contexts must be considered. In this scenario, two resources of great value are social media platforms and web translation and localization processes. This article examines Spanish SME processes of information dissemination and interaction with users on social media and using web translation and localization. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence tends to lack professionalism, strategy, and willingness to interact with users.","PeriodicalId":40044,"journal":{"name":"Journal of Transnational Management","volume":"23 1","pages":"178 - 197"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15475778.2018.1509422","citationCount":"13","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Transnational Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15475778.2018.1509422","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 13
Abstract
Abstract Due to the vertiginous development of the so-called information society, one essential phase of any internationalization process is the establishment of a professional online presence. Such a presence can help small and medium enterprises (SMEs) start implementing their business abroad at a low cost, but possible interactions with users from diverse sociocultural and linguistic contexts must be considered. In this scenario, two resources of great value are social media platforms and web translation and localization processes. This article examines Spanish SME processes of information dissemination and interaction with users on social media and using web translation and localization. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence tends to lack professionalism, strategy, and willingness to interact with users.
期刊介绍：
As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.
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