Simone Cerroni, Dan Derbyshire, W. Hutchinson, R. Nayga
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引用次数: 1
Abstract
This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE survey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treatments were developed. In the first, subjects were exposed to a CMa-based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa-based DCE does not improve validity, it can increase the reliability of estimated preferences.
期刊介绍：
Land Economics is dedicated to the study of land use, natural resources, public utilities, housing, and urban land issues. Established in 1925 by the renowned economist and founder of the American Economic Association, Richard T. Ely at the University of Wisconsin, Land Economics has consistently published innovative, conceptual, and empirical research of direct relevance to economists. Each issue brings the latest results in international applied research on such topics as transportation, energy, urban and rural land use, housing, environmental quality, public utilities, and natural resources.
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