Greenwashing and education: An evidence-based approach

IF 1.7 4区教育学 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of Environmental Education Pub Date : 2023-07-04 DOI:10.1080/00958964.2023.2238190

O. Álvarez-García, J. Sureda-Negre

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引用次数: 1

Abstract

Abstract In recent years, environmental issues have become the focus of societal concerns. In this context, the business world has been consolidating a form of green marketing management that merely conveys ambiguous or misleading messages rather than reflecting environmentally friendly business practices. This phenomenon is called greenwashing. This systematic review identifies and analyses the relationship between greenwashing and education (and at the more specific level of environmental education or education for sustainable development) in the academic literature. The sample consists of 20 papers retrieved from different databases using a systematic search strategy. As a result, an analysis of greenwashing trends in relation to education and its main approaches is presented: greenwashing literacy as an avoidance tool, the presence of the phenomenon in higher education institutions or in resources for educating, tools for identifying misleading green advertising and education, and anti-greenwashing educational proposals. Finally, some recommendations for identification and avoidance are presented.

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洗绿与教育:循证方法

近年来，环境问题已成为社会关注的焦点。在这种情况下，商界一直在巩固一种绿色营销管理形式，这种形式只传达模棱两可或误导性的信息，而不是反映环境友好的商业实践。这种现象被称为“漂绿”。本系统综述确定并分析了学术文献中“漂绿”与教育(以及更具体的环境教育或可持续发展教育)之间的关系。样本包括使用系统搜索策略从不同数据库检索的20篇论文。因此，本文分析了与教育相关的漂绿趋势及其主要途径:作为避免工具的漂绿素养、高等教育机构或教育资源中漂绿现象的存在、识别误导性绿色广告和教育的工具以及反漂绿教育建议。最后，提出了一些识别和避免的建议。

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来源期刊

Journal of Environmental Education Multiple-

CiteScore

6.20

自引率

12.90%

发文量

期刊介绍： Any educator in the environmental field will find The Journal of Environmental Education indispensable. Based on recent research in the sciences, social sciences, and humanities, the journal details how best to present environmental issues and how to evaluate programs already in place for primary through university level and adult students. University researchers, park and recreation administrators, and teachers from the United States and abroad provide new analyses of the instruction, theory, methods, and practices of environmental communication and education in peer-reviewed articles. Reviews of the most recent books, textbooks, videos, and other educational materials by experts in the field appear regularly.