Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2023-06-20 DOI:10.1177/02761467231180091
A. Nanda, Diptiman Banerji, Nihal Singh
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Abstract

Marketing as a discipline has evolved with the unintended consequences of making consumers spend more and buy things they do not need, resulting in significant consumer well-being challenges such as financial debt, negative emotional states, and ill-health. Even though the ill-effects of buying have been investigated in the extant literature, a comprehensive understanding of situational factors (or environmental factors) that socially responsible marketers can act upon has been missing. We find that compulsive buying behavior (CBB) poses significant challenges to consumer well-being but is rarely given due importance. CBB has been conceptualized by impulse purchase in its most basic form, progressing to obsession-compulsion, lack of self-control, and addiction in its extreme form requiring clinical interventions. After a thematic analysis of N  =  67 articles around situational factors leading to CBB, the findings are arranged under five broad categories resulting in the BEEST framework (Brand, Environment, Economic, Sociological, and Technological). Further, ten sub-themes under these five broad categories and four sub-themes under psychological moderating factors affecting the relationship between situational factors and CBB are explicated. The study ends with future research directions in situational factors research in CBB area to increase consumer well-being or minimize consumer ill-being.
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强迫性购买的情境因素与幸福结果:我们知道什么和需要知道什么
市场营销作为一门学科的发展带来了意想不到的后果,即让消费者花更多的钱,购买他们不需要的东西,从而带来了巨大的消费者福祉挑战,如财务债务、负面情绪状态和健康状况不佳。尽管现有文献中已经对购买的不良影响进行了调查,但对社会责任营销人员可以采取行动的情境因素(或环境因素)的全面理解仍然缺失。我们发现强迫性购买行为(CBB)对消费者的幸福感构成了重大挑战,但很少受到应有的重视。CBB的概念是最基本形式的冲动性购买,发展为痴迷-强迫、缺乏自制力和需要临床干预的极端形式的成瘾。在对N进行专题分析后  =  67篇文章围绕导致CBB的情境因素,研究结果被分为五大类,形成了BEEST框架(品牌、环境、经济、社会学和技术)。此外,还阐述了影响情境因素与CBB关系的五大类下的十个子主题和心理调节因素下的四个子主题。本研究最后指出了CBB领域情境因素研究的未来研究方向,以提高消费者的幸福感或最大限度地减少消费者的疾病。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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