Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships

IF 1.6 Q3 BUSINESS Central European Business Review Pub Date : 2022-03-07 DOI:10.18267/j.cebr.306
H. Abdullah, Krar Muhsin Thajil, Alhamzah Alnoor, Hadi Al‐Abrrow, K. W. Khaw, Xinying Chew, Abdullah Mohammed Sadaa
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引用次数: 11

Abstract

This study aims to predict and assess the antecedents of use social commerce using dualstage structural equation modelling and artificial neural network analysis. This study sheds light on the role of perceived risks in developing the relationship of each of the social bonds and the social network on the convenience of adopting wearable payment. The interactive role of barriers of using the wearable payment for the relationship convenience of adopting wearable payment and intention to use social commerce was also explored. Finally, this study highlighted the effect of the mediating variable of the convenience of adopting wearable payment. The survey was adopted by surveying 334 people with an online shopping experience. The results confirmed the role of interactive variables, perceived risk, and barriers of using wearable payment in increasing intention to use social commerce. On the other hand, the convenience of wearable payment adoption has fully mediated the relationship between social bonds, social network theories and intention to use social commerce. Implications for Central European audience: The findings of this study contribute to providing academics and practitioners with a deep insight into the antecedents of social commerce to develop practices and policies that increase intentions to use social commerce.
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通过建模非线性关系预测移动商务使用的决定因素
本研究旨在通过双阶段结构方程建模和人工神经网络分析来预测和评估使用社交商务的前因。这项研究揭示了感知风险在发展每个社会纽带和社交网络之间的关系中的作用,以方便采用可穿戴支付。还探讨了使用可穿戴支付的障碍对使用可穿戴付款的便利性和使用社交商务的意愿之间的互动作用。最后,本研究强调了中介变量对采用可穿戴支付便利性的影响。这项调查是对334名有网上购物经历的人进行的。研究结果证实了交互变量、感知风险和使用可穿戴支付的障碍在增加使用社交商务的意愿方面的作用。另一方面,可穿戴支付的便利性充分中介了社会纽带、社交网络理论和使用社交商务意愿之间的关系。对中欧受众的影响:这项研究的发现有助于让学者和从业者深入了解社会商业的前因,从而制定提高使用社会商业意愿的实践和政策。
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来源期刊
Central European Business Review
Central European Business Review Business, Management and Accounting-Business and International Management
CiteScore
3.10
自引率
7.70%
发文量
27
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