Place of Public Libraries of Ukraine in the Modern Information Space

Abstract

The aim of the article is to reveal the current areas of representation of domestic public libraries on the Internet and social networks in the context of digitalisation. The research methodology of the article was based on the use of the optimal set of general and special research methods. In particular, the broad scientific principles of systematisation and comprehensiveness of knowledge, unity of theory and practice were used. The use of analysis, synthesis and generalisation also contributed to the achievement of this goal. The study of the information resource of the sites of regional universal scientific libraries was carried out from the point of view of the complexity of presenting the content of its generation, focused primarily on the needs of communities. The scientific novelty of the article is that the need to strengthen the representation of domestic public libraries on the Internet and social networks is justified, which complicates their organisational structure and diversification of non-traditional methods and forms of work. Current areas of Internet representation are represented in the example of the K. A. Timiryazev Vinnytsia Oblast Universal Scientific Library and D. I. Chizhevsky Oblast Universal Scientific Library, on the e-pages of which the developer has the opportunity to share information on Facebook, Twitter, Instagram and Google. It contributes to more effective dissemination of messages, popularisation of the book collection itself, the attraction of more users, formation of its positive image and ultimately accumulation of reputational capital. Conclusions. It is argued that today public libraries of Ukraine are actively involved in the process of digitisation of their funds, present digital copies on their websites and advertise this resource on social networks, adapting it to mobile devices. Domestic public libraries have digitised vast amounts of their holdings; the work was carried out according to their programmes, regardless of the plans of other libraries. The author has found that today the top public libraries of the country are authoritative institutions and powerful information centres that form and maintain multiple and high-quality information resources. The modern user has access to the world’s leading libraries and their information resources via the Internet, which constitute the world information space.