Training civil servants in promoting the reputation of the country in the settings of crisis communication

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2023-08-08 DOI:10.1177/01447394231191928
A. Kyrychok, Tetiana Harbuza, N. Teslenko, O. Okhrimenko, V. Zalizniuk
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Abstract

The purpose of the study was to identify how the updated refresher course influences the civil servants’ readiness to promote or restore the reputation of Ukraine in the setting of crisis communication. The study used qualitative methods and tools for baseline analysis of the currently delivered refresher courses for civil servants and quantitative methods for quasi-experimental research. It was found that there was a need for updating the curriculum to concentrate more on training civil servants in promoting the reputation of the country in the context of crisis communication. The main outcome of the intervention was the student-designed and presented projects. These were as follows: “Consolidation of the world through the “soft power” of the state,” “Transparency: See, Invest, Gain,” “Handwriting of Consolidation: Books and Journals,” “Welcome to Our Club,” “Great Citizens: Footprints in History,” “Fight Fakes: Learn how,” “From Heart to Heart via Facebook,” and “Did you ever know that …? You’ll be surprised!.” Using the researcher-designed awareness and readiness for promoting the nation’s reputation scale (ARPNRS), it was found that the updated refresher course for the civil servants improved the attendees’ brand management awareness and skills, crisis communication awareness, and skills, awareness, and skills in measuring a nation’s image and reputation, and motivational components. The ANCOVA test identified that there was a shift from knowledge readiness level (71.23%) to readiness-to-perform level (62.50%) in the participants of the updated course (EG). Further research is needed to identify the effectiveness of student-designed projects in real-life settings.
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培训公务员在危机沟通环境下提升国家声誉
这项研究的目的是确定更新后的进修课程如何影响公务员在危机沟通环境中提升或恢复乌克兰声誉的意愿。该研究使用定性方法和工具对目前为公务员提供的进修课程进行基线分析,并使用定量方法进行准实验研究。会议发现,有必要更新课程,以便更加集中精力培训公务员,在危机沟通的背景下提高国家声誉。干预的主要结果是学生设计和介绍项目。这些内容如下:“通过国家的“软实力”巩固世界”、“透明度:看到、投资、获得”、“巩固的手写:书籍和期刊”、“欢迎来到我们的俱乐部”、“伟大的公民:历史上的足迹”、“对抗虚假:学习如何”、“通过脸书发自内心”和“你知道吗…?你会感到惊讶的!”!。“利用研究人员设计的宣传国家声誉量表(ARPNRS)的意识和准备情况,我们发现,更新后的公务员进修课程提高了参与者的品牌管理意识和技能、危机沟通意识以及衡量国家形象和声誉的技能、意识和技能,以及激励成分。ANCOVA测试发现,更新课程(EG)的参与者从知识准备水平(71.23%)转变为执行准备水平(62.50%)。需要进一步的研究来确定学生设计的项目在现实生活中的有效性。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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