{"title":"Marketing Countries, Places, and Place-Associated Brands: Identity and Image","authors":"C. D. di Benedetto","doi":"10.1080/08961530.2022.2028989","DOIUrl":null,"url":null,"abstract":"This book aims to review the latest research on place branding from the perspective of both research and practice and both buyers and sellers. It addresses this challenge by assembling authors from 13 countries in Europe and North America. The editors start by asking why place should be an important focus for research. They list 48 common phrases related to place, including “place name” and “place of birth,”","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"231 - 233"},"PeriodicalIF":1.8000,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Consumer Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08961530.2022.2028989","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This book aims to review the latest research on place branding from the perspective of both research and practice and both buyers and sellers. It addresses this challenge by assembling authors from 13 countries in Europe and North America. The editors start by asking why place should be an important focus for research. They list 48 common phrases related to place, including “place name” and “place of birth,”
期刊介绍：
The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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