Language, (em)power(ment) and affective capitalism: the case of an entrepreneurship workshop for refugees in Germany

IF 1.1 0 LANGUAGE & LINGUISTICS International Journal of the Sociology of Language Pub Date : 2022-06-20 DOI:10.1515/ijsl-2021-0092
Kati Dlaske
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Abstract

Abstract This paper seeks to advance research on the nexus of language, work-related training and affective capitalism by focusing on an entrepreneurship workshop organized for newly arrived refugees in Germany. Despite the occupational orientation, the primary objective of the workshop was not establishing a business but “empowering” the participants by guiding them to adopt “an entrepreneurial mindset”. To delve deeper into this ‘will to empower’, the study brings together the perspectives of governmentality studies, ethnography, discourse studies and affect studies. To investigate in more detail the evocation of the ‘entrepreneurial mindset’, the study draws on ethnographic data collected in the context of the workshop and focuses on a particular discursive resource, the genre ‘elevator pitch’. The analysis examines how this genre operated as a technology of government by allowing an attempt at modulating the affective states and attachments of the participants so as to evoke an affective configuration characterized by hardness, resilience and diligence, but above all by aspiration, optimism and confidence: faith in oneself, and a horizon of hope that the possibility of self-employment created. The concluding section discusses this subjectification regime as a manifestation of contemporary affective capitalism, in the context of forced migration and beyond, in the light of recent social and sociolinguistic research.
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语言、权力与情感资本主义——以德国难民创业研讨会为例
本文旨在通过关注为德国新抵达的难民组织的创业研讨会,推进语言、工作相关培训和情感资本主义之间关系的研究。尽管以职业为导向,讲习班的主要目标不是建立企业,而是通过指导参与者采用“企业家心态”来“赋予”他们权力。为了更深入地研究这种“权力意志”,本研究汇集了治理学研究、民族志、话语研究和影响研究的观点。为了更详细地调查“创业心态”的唤起,该研究利用了在研讨会背景下收集的人种学数据,并专注于一种特定的话语资源,即“电梯游说”类型。分析考察了这种类型是如何作为一种政府技术运作的,允许尝试调节参与者的情感状态和依恋,从而唤起一种以坚韧、韧性和勤奋为特征的情感配置,但最重要的是渴望、乐观和自信:对自己的信念,以及自主创业可能性所创造的希望的前景。最后一节根据最近的社会和社会语言学研究,讨论了这种主体化制度作为当代情感资本主义的一种表现形式,在被迫移民和超越的背景下。
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来源期刊
International Journal of the Sociology of Language
International Journal of the Sociology of Language Arts and Humanities-Language and Linguistics
CiteScore
2.30
自引率
0.00%
发文量
66
期刊介绍: The International Journal of the Sociology of Language (IJSL) is dedicated to the development of the sociology of language as a truly international and interdisciplinary field in which various approaches – theoretical and empirical – supplement and complement each other, contributing thereby to the growth of language-related knowledge, applications, values and sensitivities. Five of the journal''s annual issues are topically focused, all of the articles in such issues being commissioned in advance, after acceptance of proposals. One annual issue is reserved for single articles on the sociology of language. Selected issues throughout the year also feature a contribution on small languages and small language communities.
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