{"title":"Polarization in Environmental Donations: Application to Deforestation-Prevention Donation","authors":"Dede Long, Hongxing Liu, R. Nayga","doi":"10.2139/ssrn.4001175","DOIUrl":null,"url":null,"abstract":"One common fundraising strategy used by nonprofit organizations is providing information to persuade potential donors. We theoretically and empirically analyze how information affects people’s willingness to donate. Our theory suggests when people have different initial beliefs, new information leads to polarization through their understanding and rationalization of social norms. We provide empirical support using an online experiment, demonstrating that environmental and public health information leads to polarization in deforestation prevention donations. Being exposed to information opposite of individuals’ existing beliefs reinforces their current opinions. Our results emphasize that implementing information treatment calls for careful deliberation.","PeriodicalId":51378,"journal":{"name":"Land Economics","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Land Economics","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.2139/ssrn.4001175","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
One common fundraising strategy used by nonprofit organizations is providing information to persuade potential donors. We theoretically and empirically analyze how information affects people’s willingness to donate. Our theory suggests when people have different initial beliefs, new information leads to polarization through their understanding and rationalization of social norms. We provide empirical support using an online experiment, demonstrating that environmental and public health information leads to polarization in deforestation prevention donations. Being exposed to information opposite of individuals’ existing beliefs reinforces their current opinions. Our results emphasize that implementing information treatment calls for careful deliberation.
期刊介绍：
Land Economics is dedicated to the study of land use, natural resources, public utilities, housing, and urban land issues. Established in 1925 by the renowned economist and founder of the American Economic Association, Richard T. Ely at the University of Wisconsin, Land Economics has consistently published innovative, conceptual, and empirical research of direct relevance to economists. Each issue brings the latest results in international applied research on such topics as transportation, energy, urban and rural land use, housing, environmental quality, public utilities, and natural resources.
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