{"title":"Membership has its Privileges: Local TV Effort to Control Data and Destiny","authors":"D. Wenger","doi":"10.1177/19312431211041694","DOIUrl":null,"url":null,"abstract":"Graham Media has developed the Membership for Broadcast Project, which received grant funding last year as part of the Google News Initiative Innovation Challenge. The goal within Graham’s stations is to identify and engage with as many viewers as possible on a scale seldom seen in local TV news. The process involves a new way of thinking about data, who should own it and who should control it. Electronic News explores the initiative to offer a roadmap for other stations that may want to try something similar.","PeriodicalId":29929,"journal":{"name":"Electronic News","volume":"15 1","pages":"179 - 184"},"PeriodicalIF":0.7000,"publicationDate":"2021-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic News","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/19312431211041694","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
Graham Media has developed the Membership for Broadcast Project, which received grant funding last year as part of the Google News Initiative Innovation Challenge. The goal within Graham’s stations is to identify and engage with as many viewers as possible on a scale seldom seen in local TV news. The process involves a new way of thinking about data, who should own it and who should control it. Electronic News explores the initiative to offer a roadmap for other stations that may want to try something similar.
Graham Media开发了广播会员项目，该项目去年作为谷歌新闻倡议创新挑战的一部分获得了资助。格雷厄姆电视台的目标是，以当地电视新闻中很少见到的规模，识别并吸引尽可能多的观众。这个过程涉及到对数据的一种新的思考方式，谁应该拥有它，谁应该控制它。《电子新闻》探索这一倡议，为其他可能想要尝试类似做法的电视台提供一个路线图。
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