Authenticity and motivations towards film destination

Abstract

ABSTRACT Based on a series of film motivations, this research aims to identify different dimensions associated with film tourism and analyse how each of these dimensions influences loyalty towards a cinematographic destination, following factorial analysis method. Also, confirm authenticity’s existential or constructive influence on loyalty towards a film destination through software that uses the partial least squares methodology to test the hypotheses raised around the motivational dimensions and authenticity regarding loyalty towards a film destiny. The main results identify four motivational dimensions, a positive influence of experiential motivations on loyalty to a film destination, and the predominance of existential authenticity over constructivist authenticity in generating the same impact on loyalty. This work will allow public authorities and private companies managing film destinations to establish strategies that dynamise the area where the tourist activity takes place and increase the income of both the companies and the local community.