Lino Meraz-Ruiz, Jose T. Olague, Cesario Armando Flores-Villanueva, Omar Alejandro Pérez-Cruz
{"title":"The role of innovation and reference groups on emotions and purchasing decision on consumers of Mexican wine","authors":"Lino Meraz-Ruiz, Jose T. Olague, Cesario Armando Flores-Villanueva, Omar Alejandro Pérez-Cruz","doi":"10.1080/09571264.2022.2143336","DOIUrl":null,"url":null,"abstract":"ABSTRACT Consumer behavior research embodies a research line dedicated to the analysis of emotional factors that determine the purchasing intensions of wine consumers. Valle de Guadalupe (VDG) in Mexico is one of the most dynamic wine tourism regions in Latin America and the actors involved in its development are interested in generating a more competitive product offer based on better knowledge of wine consumers. A survey applied to 300 participants made it possible to establish, through a structural equation model, the determining effect of influence of reference groups regarding the intention to buy wine directly and by motivating purchase through positive emotions. This work concludes with recommendations on the adaptation and better management of the product offer for this segment in the region.","PeriodicalId":52456,"journal":{"name":"Journal of Wine Research","volume":"34 1","pages":"1 - 19"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Wine Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/09571264.2022.2143336","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Agricultural and Biological Sciences","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT Consumer behavior research embodies a research line dedicated to the analysis of emotional factors that determine the purchasing intensions of wine consumers. Valle de Guadalupe (VDG) in Mexico is one of the most dynamic wine tourism regions in Latin America and the actors involved in its development are interested in generating a more competitive product offer based on better knowledge of wine consumers. A survey applied to 300 participants made it possible to establish, through a structural equation model, the determining effect of influence of reference groups regarding the intention to buy wine directly and by motivating purchase through positive emotions. This work concludes with recommendations on the adaptation and better management of the product offer for this segment in the region.
期刊介绍：
The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.
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