{"title":"SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market","authors":"Wang Qian","doi":"10.1515/CIRR-2017-0012","DOIUrl":null,"url":null,"abstract":"Abstract Croatia is a land endowed with rich and diversified natural and cultural tourist resources. Traveling around Croatia, I was stunned by its beauty. However, I noticed that there were few Chinese tourists in Croatia. How can we bring more Chinese tourists to Croatia? How can we make them happy and comfortable in Croatia? And, at the same time, how can we avoid polluting this tract of pure land? Based on first-hand research work, I make a SWOT analysis of the Chinese tourist source market of Croatia and put forward related countermeasures from the perspective of a native Chinese. The positioning of tourism in Croatia should be ingeniously packaged. I recommend developing diversified and specialized tourist products, various marketing and promotional activities, simple and flexible visa policies and regulations, and other related measures to further explore the Chinese tourist source market of Croatia.","PeriodicalId":35243,"journal":{"name":"Croatian International Relations Review","volume":"23 1","pages":"169 - 185"},"PeriodicalIF":0.9000,"publicationDate":"2017-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1515/CIRR-2017-0012","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Croatian International Relations Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/CIRR-2017-0012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"INTERNATIONAL RELATIONS","Score":null,"Total":0}
引用次数: 4
Abstract
Abstract Croatia is a land endowed with rich and diversified natural and cultural tourist resources. Traveling around Croatia, I was stunned by its beauty. However, I noticed that there were few Chinese tourists in Croatia. How can we bring more Chinese tourists to Croatia? How can we make them happy and comfortable in Croatia? And, at the same time, how can we avoid polluting this tract of pure land? Based on first-hand research work, I make a SWOT analysis of the Chinese tourist source market of Croatia and put forward related countermeasures from the perspective of a native Chinese. The positioning of tourism in Croatia should be ingeniously packaged. I recommend developing diversified and specialized tourist products, various marketing and promotional activities, simple and flexible visa policies and regulations, and other related measures to further explore the Chinese tourist source market of Croatia.
期刊介绍：
The Croatian International Relations Review (CIRR) is an interdisciplinary academic journal published in English since 1995 and focuses on political science, sociology, law and economics. Each issue includes scholarly, double-blind peer reviewed articles, and book reviews. CIRR is a member of COPE – Committee on Publication Ethics – and is published electronically by the Institute for Development and International Relations (IRMO) in Zagreb. The journal is supported by the Ministry of Science and Education of the Republic of Croatia and is published in collaboration with De Gruyter Open, the world’s second largest publisher of Open Access academic content. CIRR is indexed by 40 scholarly databases, including ESCI, Scopus, Erih Plus, EconLit and Proquest Social Science Premium Collection. Articles reflect the views of their authors only.
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