Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories

IF 5.8 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Tourism Futures Pub Date : 2023-03-29 DOI:10.1108/jtf-10-2022-0252
S. S. Alam, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, M. Ali, Ismail Ahmad, N. Omar
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引用次数: 2

Abstract

PurposeApplying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity, fear, anxiety, risk and hygiene, and safety, on intention to resume hotel consumption. The authors also tested the mediation effect of anxiety among psychological constructs: perceived threat, fear and risk with the intention to resume hotel consumption.Design/methodology/approachUsing purposive sampling, data were collected from 470 respondents from four cities in Malaysia and analysed by applying analysis of moment structures (AMOS) structural equation model technique. The respondents for this study were frequent travellers meaning the leisure tourists who at least travel twice a year or travel when getting the occasion to explore new things. In this study, an online survey was employed to ensure easy accessibility and to enhance the number of replies.FindingsThe results of this study confirmed that perceived severity, risk and fear influence travellers' anxiety. This study further confirms that trust in vaccination and hygiene & safety provided by the hotelier reduces anxiety levels. Anxiety is found one of the most important predictors of intention to resume hotel consumption, which further mediates the relationship between other psychological variables: perceived severity, risk, fear and intention to resume hotel consumption. Anxiety mediates the relationship between perceived severity, fear and intention to resume hotel consumption and partially mediates the association between risk and intention to resume hotel consumption.Originality/valueThis study examined three psychological theories and extended them by including the trust in vaccination and the hygiene and safety constructs. Anxiety was investigated as a mediator.
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马来西亚新常态下恢复酒店消费意愿的消极和积极前因:来自三个心理学理论的见解
目的运用三种心理学理论,探讨消费者心理,特别是对疫苗接种的信任、威胁严重程度、恐惧、焦虑、风险和卫生、安全等因素对酒店消费恢复意愿的影响。作者还测试了焦虑在心理构念:感知威胁、恐惧和风险与恢复酒店消费意图之间的中介作用。设计/方法/方法采用有目的的抽样,从马来西亚四个城市的470名受访者中收集数据,并通过应用力矩结构分析(AMOS)结构方程模型技术进行分析。这项研究的受访者是经常旅行的人,即每年至少旅行两次的休闲游客或有机会探索新事物的游客。在这项研究中,采用在线调查,以确保方便访问和提高答复的数量。研究结果证实,感知到的严重程度、风险和恐惧会影响旅行者的焦虑。这项研究进一步证实,酒店经营者对疫苗接种和卫生与安全的信任降低了焦虑水平。研究发现,焦虑是酒店恢复消费意愿最重要的预测因子之一,它进一步中介了其他心理变量:感知严重程度、风险、恐惧与酒店恢复消费意愿之间的关系。焦虑在感知严重程度、恐惧与酒店恢复消费意愿之间起中介作用,在风险与酒店恢复消费意愿之间起部分中介作用。原创性/价值本研究考察了三种心理学理论,并通过包括对疫苗接种和卫生与安全结构的信任来扩展它们。焦虑作为中介被调查。
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来源期刊
Journal of Tourism Futures
Journal of Tourism Futures HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
15.70
自引率
6.00%
发文量
64
审稿时长
34 weeks
期刊介绍:
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