Jorge Heredia, A. Flores, Walter Heredia, Rocío Arango, Lisbeth Medina
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引用次数: 7
Abstract
This study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability.
期刊介绍：
JOTMI is a quarterly indexed electronic journal, refereed and edited by Business and Economy Faculty at Alberto Hurtado University. Its mission is to publish original and novel literature in the fields of technology management and innovation; putting emphasis in topics relevant in a global fashion, remarking in Latin-Ibero-America and the Caribbean. The objective of the journal is to analyze the impact that global technological change has on society and to disseminate the best management practices of companies and organizations.
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