Las plataformas y la creación de contenidos mainstream. Una aproximación a las nuevas ‘ficciones convergentes’

Abstract

Audiovisual content platforms have become the main players of today’s international (and in some cases local) industry changing consumption habits not only through the purchase and difussion of their products, but also through the production of their own content. The main goal of this article is to understand how these audiovisual and structural changes propagated by the Internet and a wider use of streaming could have determined the narrative, aesthetic and ideology of current television and cinematic products. However, I do not intend to present an exhaustive analysis of the audiovisual sector nor of the contemporary consumer’s behauviour. Even though these works do not belong to a specific typology, they have similar features that allow us to classify them according to the parameters of mainstream products and close the gap with a new category and definition, the ‘convergent fictions’.