Why Binge-Watching? The Prominent Motives and Analysis of the Motivating Hedonic and Eudaimonic Elements of Emotional Gratification in a Binge-Watching Experience

IF 0.5 Q4 COMMUNICATION Medijske Studije-Media Studies Pub Date : 2020-06-01 DOI:10.20901/ms.11.21.1

Vesna Karuza Podgorelec

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引用次数: 4

Abstract

Binge-watching is a popular form of media consumption, and entertainment is one of the main drivers of this activity. This research aims to examine the prominent reasons for binge-watching by re-examining the established television viewing motives, by deepening the analysis of entertainment motives, and by introducing a new possible motive – the need for narrative understanding. Therefore, the researcher combines the factors of the established television viewing motives, the factors of hedonic and eudaimonic emotional gratification in an entertainment experience and introduces the motive of the ease of following storylines. The results of an online survey with 833 participants over the age of eighteen conducted in Croatia suggest that the motives of relaxation, fun (hedonic), habit, easier following of intricate storylines, escape, and thrill (hedonic) are prominent. Eudaimonic motives are less pronounced than hedonic ones, however, these clusters are positively related, which indicates the complexity of enjoyment in binge-watching entertainment.

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为什么疯狂观看？狂欢观影体验中情感感恩的主要动机及动机的阴阳要素分析

疯狂观看是一种流行的媒体消费形式，娱乐是这一活动的主要驱动因素之一。本研究旨在通过重新审视既定的电视观看动机，深化对娱乐动机的分析，并引入一种新的可能动机——叙事理解的必要性，来检验疯狂观看的突出原因。因此，研究人员将既定的电视观看动机因素、娱乐体验中的享乐和自我情感满足因素结合起来，并介绍了轻松遵循故事情节的动机。在克罗地亚进行的一项针对833名18岁以上参与者的在线调查结果表明，放松、乐趣（享乐）、习惯、更容易遵循复杂的故事情节、逃避和刺激（享乐）的动机是突出的。Eudaimonic动机不如享乐动机明显，然而，这些集群是正相关的，这表明在狂欢观看娱乐中享受的复杂性。

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