La comunicación virtual con la pareja

Abstract

This paper analyzes virtual communications in couples. A representative online survey has been applied to 2800 Internet users. Quantitative, discriminative and segmentation analysis methodologies are used to identify the characteristics of those who virtualize interactions with their partners and how they value them. The results show that such virtualization is conditioned, not only by the variables of age and sex of the respondents, but by their occupation, education, habitat, marital status, and internet usage habits. All these factors operate interdependently. This finding tallows us to better understand the operation of the so-called “digital divide”.