What factors encourage the acceptance of cosmetic surgery? Differences in sociopsychological influences contingent upon cosmetic surgery experience

Abstract

While numerous sociopsychological factors affect one’s acceptance of cosmetic surgery, little is known about the sociopsychological influences that lead to cosmetic surgery acceptance based on one’s prior experience with cosmetic surgery. The present study identified the differences between two groups: women with cosmetic surgery experience and women without prior cosmetic surgery experience. A research model was developed with five hypotheses to identify the four sociopsychological influences on cosmetic surgery acceptance: upward appearance comparison, awareness of an emphasis on beauty ideals, internalization of beauty ideals, and body surveillance. Data were collected from 651 South Korean women in their 20 s to 40 s and were analyzed using second-order confirmatory factor analysis and multi-group structural equation modeling. In the cosmetic surgery group, upward appearance comparison, awareness of an emphasis on beauty ideals, and body surveillance had a positive effect on cosmetic surgery acceptance. Internalization of beauty ideals and body surveillance also had a positive effect on cosmetic surgery acceptance in the no cosmetic surgery group. Additionally, the effects of upward appearance comparison, awareness of an emphasis on beauty ideals, and internalization of beauty ideals on cosmetic surgery acceptance varied significantly between the two groups. The findings add insights on the design of therapeutic programs to prevent cosmetic surgery addiction and education programs to increase body appreciation.