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Date estimation of fabrication and repair of Color garments encouragement banner 彩衣制作和维修日期估算 鼓励旗帜
IF 2.3 4区 管理学 Q1 MATERIALS SCIENCE, TEXTILES Pub Date : 2024-07-03 DOI: 10.1186/s40691-024-00390-y
Seonghee Pak, Boyeon An, Changsang Yun

The Color Garments Encouragement Banner was designated a Korean Heritage in 2014 to recognize it as the most significant object of the color garments encouragement campaign. However, despite its significance, nothing is known about its manufacture. Therefore, this study attempted to analyze the materials of the banners to estimate when they were manufactured and repaired. The investigation of materials on the banner involved visual examination, literature review, microscopy, SEM–EDS, FT-IR, Py-GC–MS, ICP-MS, and LC–MS. The fabric, patch, and threads comprising the artifact were identified as cotton. FT-IR and Py-GC–MS confirmed that the repair patch was a woven blend of polyester and cotton yarns. EDS analysis indicated that the polyester was treated with titanium delustering. ICP-MS detected high concentrations of chromium that were not used in traditional dyeing techniques. The azo and sulfur compounds were identified by LC–MS analysis. The material layered on the grommet patch was thought to be a mixture of Pb, Ti with CaCO3 and BaSO4. Based on the overall results, the production date of the banner was narrowed down to the late 1920s, and the repair date to the mid-1950s. Although the materials used could not be identified owing to the limitations of the applicable analysis. Nonetheless, it is hoped that the analyses conducted in this study can serve as a scientific foundation for dating modern cultural heritage objects with limited handed-down record and historical documentation.

2014 年,彩衣鼓励旗帜被指定为韩国遗产,以表彰其作为彩衣鼓励运动最重要的物品。然而,尽管其意义重大,人们对其制作过程却一无所知。因此,本研究试图分析横幅的材料,以估算其制造和修复的时间。对横幅材料的调查包括目测、文献查阅、显微镜、扫描电镜-电子显微镜、傅立叶变换红外光谱、Py-GC-MS、ICP-MS 和 LC-MS。经鉴定,该工艺品的织物、补丁和线都是棉质的。傅立叶变换红外光谱(FT-IR)和 Py-GC-MS(Py-GC-MS)证实,修复补丁是由聚酯纱和棉纱混合编织而成的。EDS 分析表明,聚酯纤维经过了钛除尘处理。ICP-MS 检测到传统染色技术中未使用的高浓度铬。通过 LC-MS 分析确定了偶氮化合物和硫化合物。在扣眼贴片上分层的材料被认为是铅、钛与 CaCO3 和 BaSO4 的混合物。根据总体结果,横幅的生产日期被缩小到 20 世纪 20 年代末,修复日期被缩小到 20 世纪 50 年代中期。尽管由于适用分析的局限性,无法确定所使用的材料。尽管如此,我们还是希望本研究的分析结果能够为确定传世记录和历史文献有限的现代文物的年代提供科学依据。
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引用次数: 0
Enhanced content-based fashion recommendation system through deep ensemble classifier with transfer learning 通过带有迁移学习的深度集合分类器增强基于内容的时尚推荐系统
IF 2.3 4区 管理学 Q1 MATERIALS SCIENCE, TEXTILES Pub Date : 2024-07-01 DOI: 10.1186/s40691-024-00382-y
Buradagunta Suvarna, Sivadi Balakrishna

With the rise of online shopping due to the COVID-19 pandemic, Recommender Systems have become increasingly important in providing personalized product recommendations. Recommender Systems face the challenge of efficiently extracting relevant items from vast data. Numerous methods using deep learning approaches have been developed to classify fashion images. However, those models are based on a single model that may or may not be reliable. We proposed a deep ensemble classifier that takes the probabilities obtained from five pre-trained models such as MobileNet, DenseNet, Xception, and the two varieties of VGG. The probabilities obtained from the five pre-trained models are then passed as inputs to a deep ensemble classifier for the prediction of the given item. Several similarity measures have been studied in this work and the cosine similarity metric is used to recommend the products for a classified product given by a deep ensemble classifier. The proposed method is trained and validated using benchmark datasets such as Fashion product images dataset and Shoe dataset, demonstrating superior accuracy compared to existing models. The results highlight the potential of leveraging transfer learning and deep ensemble techniques to enhance fashion recommendation systems. The proposed model achieves 96% accuracy compared to the existing models.

随着 COVID-19 大流行导致网上购物的兴起,推荐系统在提供个性化产品推荐方面变得越来越重要。推荐系统面临着从海量数据中有效提取相关项目的挑战。利用深度学习方法对时尚图像进行分类的方法层出不穷。然而,这些模型都是基于单一模型,可能可靠,也可能不可靠。我们提出了一种深度集合分类器,它采用从 MobileNet、DenseNet、Xception 和 VGG 的两个品种等五个预训练模型中获得的概率。然后,将从五个预训练模型中获得的概率作为输入传给深度集合分类器,以便对给定项目进行预测。这项工作研究了几种相似度度量,并使用余弦相似度度量为深度集合分类器给出的分类产品推荐产品。使用时尚产品图片数据集和鞋类数据集等基准数据集对所提出的方法进行了训练和验证,结果表明与现有模型相比,该方法具有更高的准确性。结果凸显了利用迁移学习和深度集合技术来增强时尚推荐系统的潜力。与现有模型相比,所提出的模型达到了 96% 的准确率。
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引用次数: 0
Functional performance of a novel compression top for female throwing athletes 针对女性投掷运动员的新型压缩上衣的功能表现
IF 2.3 4区 管理学 Q1 MATERIALS SCIENCE, TEXTILES Pub Date : 2024-06-28 DOI: 10.1186/s40691-024-00389-5
Dawn Michaelson, Sarah Gascon, Karla P. Teel

This study forged an interdisciplinary design partnership between an apparel designer, biomechanical kinesiologist, and a professional female athlete to design and test a novel new upper body performance garment for improved fit, mobility, comfort, donning/doffing and throwing performance in female professional athletes. Researchers collaborated to address garment functionality and performance during the multi-phase prototyping design process. The final designed performance top was tested against a control for satisfaction differences with fit, mobility, comfort, donning, and doffing, along with throwing performance utilizing a mixed methods questionnaire and motion capture equipment. Open-ended questions were analyzed with content analysis, while quantitative measures utilized ANOVA and independent t-tests. Results indicated the designed performance top had higher fit satisfaction and more optimal positioning during the overhead throw when compared to the control garment, with no difference in comfort or mobility, and the designed top had lower donning and doffing satisfaction. The designed performance top illustrates the need for further research in increasing satisfaction in donning and doffing with bust/bra satisfaction in performance garments and future research to better understand the psychological sensory cues in posture cueing garments.

这项研究建立了服装设计师、生物力学运动学家和专业女运动员之间的跨学科设计伙伴关系,设计并测试一种新型上半身运动服装,以改善专业女运动员的合身性、活动性、舒适性、穿脱和投掷性能。在多阶段原型设计过程中,研究人员通力合作,共同解决服装的功能和性能问题。利用混合方法问卷和动作捕捉设备,对最终设计的高性能上衣与对照组进行了测试,以了解在合身性、活动性、舒适性、穿脱以及投掷性能方面的满意度差异。开放式问题采用内容分析法进行分析,定量指标则采用方差分析和独立 t 检验。结果表明,与对照组服装相比,设计型高性能上衣的合身满意度更高,在高空投掷过程中的定位更理想,但在舒适度或移动性方面没有差异,而设计型上衣的穿脱满意度较低。设计的高性能上衣表明,有必要进一步研究如何提高穿脱时的满意度以及高性能服装的胸围/胸罩满意度,并在未来研究中更好地了解姿势提示服装中的心理感觉线索。
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引用次数: 0
The neighborhood advantage: exploring the impact of negotiation costs on transaction satisfaction in local second-hand trading platforms 邻里优势:探索谈判成本对本地二手交易平台交易满意度的影响
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-06-03 DOI: 10.1186/s40691-024-00386-8
Jisoo Park, Mi-ah Lee, Ha Youn Kim

This study aimed to investigate the determinants of transaction satisfaction and intention to use local second-hand marketplace platforms, focusing on the impact of negotiation costs and the moderating influence of users’ sense of their neighborhood. Building on transaction cost theory, we conceptualized negotiation costs as a multidimensional construct that encompassed economic, performance, time, and psychological costs. Our findings revealed that economic and time costs had a significant negative effect on transaction satisfaction, whereas performance and psychological costs did not exhibit such an impact. Furthermore, transaction satisfaction positively influenced users’ intention to use the platform, thereby mediating the relationship between negotiation costs and intention to use. Additionally, we found that users’ sense of their neighborhood enhanced transaction satisfaction and acted as a moderator, attenuating the negative impact of negotiation costs on satisfaction. For users with a high sense of my neighborhood, the negative impact of economic, performance, and time costs on transaction satisfaction was attenuated. These findings contribute to a deeper understanding of consumer behavior on local second-hand trading platforms and emphasize the importance of social cues in shaping transaction satisfaction and intention to use. The implications of our study offer valuable insights for second-hand platform operators.

本研究旨在调查本地二手市场平台交易满意度和使用意向的决定因素,重点关注谈判成本的影响以及用户邻里意识的调节作用。在交易成本理论的基础上,我们将谈判成本概念化为一个包含经济成本、绩效成本、时间成本和心理成本的多维结构。我们的研究结果表明,经济成本和时间成本对交易满意度有显著的负面影响,而绩效成本和心理成本则没有这种影响。此外,交易满意度对用户使用平台的意愿产生了积极影响,从而调节了谈判成本与使用意愿之间的关系。此外,我们还发现,用户的邻里意识增强了交易满意度,并起到了调节作用,削弱了谈判成本对满意度的负面影响。对于 "我的邻里感 "较高的用户来说,经济成本、绩效成本和时间成本对交易满意度的负面影响有所减弱。这些发现有助于加深对本地二手交易平台上消费者行为的理解,并强调了社交线索在影响交易满意度和使用意向方面的重要性。我们的研究为二手交易平台运营商提供了宝贵的启示。
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引用次数: 0
Investigating parameters affecting the real and virtual drapability of silk fabrics for traditional Hanbok 调查影响传统汉服丝织物真实和虚拟悬垂性的参数
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-05-21 DOI: 10.1186/s40691-024-00388-6
Jeong Hwa Kim, Jung-Soon Lee

This paper presents research into the parameters affecting the real and virtual drapability of silk fabrics for traditional Hanbok. The KES-FB (Kawabata evaluation system of fabric) and the CLO (3D fashion design software) fabric kit system were used to evaluate the physical properties. The relationships between physical properties and the drape coefficient of silk fabrics were statistically analyzed. It was determined whether the objectified real fabric data could be used and applied as a database when implementing virtual clothing using a 3D virtual clothing program. The KES-FB properties and CLO fabric kit results indicated that the bending property and weight were significantly correlated with the drape coefficient. The bending rigidity and weight per unit area were influential parameters of the drape coefficient. The regression analysis results of both the KES-FB and the CLO fabric kit revealed that bending rigidity and thickness were statistically significantly correlated with the drape coefficient. The bending property was the most determining parameter for the drape coefficient of silk fabrics. A statistically significant difference between the real and virtual drape coefficients of stiffer silk fabrics was found. In the CLO 7.1 program, the accuracy of drape implementation of virtual fabrics was found to be useful when the bending stiffness of the actual fabric was less than 0.089 gf·cm2/cm and the elasticity was more than 1.03%. The results revealed that more research on the program modeling method considering the mechanical and physical properties of the real fabric and its structure is needed.

本文研究了影响传统汉服丝绸面料真实和虚拟悬垂性的参数。本文采用 KES-FB(川端面料评估系统)和 CLO(三维时装设计软件)面料套件系统对物理特性进行评估。统计分析了丝绸面料的物理特性与悬垂系数之间的关系。确定了在使用三维虚拟服装程序实现虚拟服装时,是否可以将客观化的真实织物数据作为数据库使用和应用。KES-FB 特性和 CLO 织物套件结果表明,弯曲特性和重量与悬垂系数显著相关。弯曲刚度和单位面积重量是影响悬垂系数的参数。KES-FB 和 CLO 织物套件的回归分析结果表明,弯曲刚度和厚度与悬垂系数在统计上有明显的相关性。弯曲性能是丝织物悬垂系数的最大决定性参数。在统计上,较硬丝织物的实际悬垂系数与虚拟悬垂系数之间存在明显差异。在 CLO 7.1 程序中,当实际织物的弯曲刚度小于 0.089 gf-cm2/cm,弹性大于 1.03%时,虚拟织物的悬垂实施精度是有用的。结果表明,需要对考虑实际织物的机械和物理特性及其结构的程序建模方法进行更多研究。
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引用次数: 0
Exploring direct and indirect cultural experiences: a study of global consumers’ Hanbok experience and engagement mediated via YouTube 探索直接和间接的文化体验:对全球消费者通过 YouTube 体验和参与汉服的研究
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-05-21 DOI: 10.1186/s40691-024-00385-9
Jungsoon Lee, Ha Kyung Lee

With the rapid development of technology and media, people’s experiences of other cultures have shifted from direct only to a combination of direct and virtual experiences. This study investigated how global consumers directly and indirectly experience other cultures, mediated by YouTube. It focused on the consumer experience of the Korean traditional costume, the Hanbok. YouTube content focusing on Hanbok experiences was collected to understand the direct Hanbok experiences, while viewers’ reactions to YouTube content (i.e., views, likes, and comments) were collected to understand indirect Hanbok experiences. The analysis involved two steps. First, the latent Dirichlet allocation topic modeling algorithm in Python was used to extract topics from direct and indirect Hanbok experiences. Second, simple regression analysis was conducted using numerical data derived from textual data through linguistic inquiry and word count to examine the relationship between direct Hanbok experiences via YouTube and viewer engagement as an indicator of indirect Hanbok experiences. The results showed that YouTubers’ Hanbok experiences were categorized into seven topics, namely novelty, sensory, daily, cultural, trial, pleasing, and intellectual experiences. Indirect Hanbok experiences were identified based on dimensions of consumer engagement, such as social, cognitive, learning, behavioral, and affective engagement. The regression analysis results revealed that cultural and affective Hanbok experiences significantly impacted consumer engagement. This study expanded the scope of research by exploring indirect cultural experiences mediated by a media platform.

随着技术和媒体的快速发展,人们对其他文化的体验已从单纯的直接体验转变为直接体验和虚拟体验的结合。本研究调查了全球消费者如何以 YouTube 为媒介直接或间接地体验其他文化。研究重点是消费者对韩国传统服饰--韩服的体验。研究收集了 YouTube 上有关韩服体验的内容,以了解韩服的直接体验;同时收集了观众对 YouTube 内容的反应(即浏览、喜欢和评论),以了解韩服的间接体验。分析包括两个步骤。首先,使用 Python 中的潜在 Dirichlet 分配主题建模算法从直接和间接韩服体验中提取主题。其次,通过语言学探究和字数统计,使用从文本数据中提取的数字数据进行简单回归分析,以研究通过 YouTube 获得的直接韩服体验与作为间接韩服体验指标的观众参与度之间的关系。结果显示,YouTube 用户的汉服体验分为七个主题,即新奇体验、感官体验、日常体验、文化体验、试用体验、愉悦体验和知识体验。间接汉服体验是根据消费者参与的维度(如社交、认知、学习、行为和情感参与)确定的。回归分析结果显示,文化和情感方面的汉服体验对消费者参与度有显著影响。本研究通过探索以媒体平台为中介的间接文化体验,扩大了研究范围。
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引用次数: 0
Fabric perceptions in digital contexts: exploring the correlation between certainty and accuracy 数字环境中的织物感知:探索确定性与准确性之间的相关性
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-05-14 DOI: 10.1186/s40691-024-00387-7
Shin Young Jang, Jisoo Ha

As the fashion industry increasingly adopts digital platforms, fashion designers face challenges in digitally exploring and selecting fabrics. This transition underscores the complexities in digitally capturing fabrics. Extending our previous research, this study specifically examined the relationship between designers' certainty and their perceptual accuracy in digital fabric evaluations because uncertainty can diminish confidence in digital assessments, leading to an over-reliance on physical samples and slowing digital progress. The research employed a comparative analysis, engaging designers in both digital and physical fabric evaluations. The objectives of this study were: to evaluate the precision of digital fabric representations against physical assessments; to assess designers' psychological certainty and its correlation with assessment accuracy; and to identify fabric attributes that are most prone to misrepresentation digitally. The findings indicated that there is no direct correlation between evaluation accuracy and psychological certainty. Notably, for drapability, digital evaluations exhibited both high levels of certainty and accuracy, implying potential enhancements in digital representations of other textile attributes. The results of this study will contribute to the development of advanced digital fabric evaluation systems that can accurately replicate the physical fabric experience, thus ensuring a high level of certainty. This, in turn, will enhance the reliability and effectiveness of fabric selection on digital platforms.

随着时装业越来越多地采用数字平台,时装设计师在以数字方式探索和选择面料方面面临着挑战。这一转变凸显了数字化捕捉面料的复杂性。由于不确定性会降低对数字化评估的信心,从而导致过度依赖实物样本,放慢数字化进程,因此本研究在以往研究的基础上,特别考察了设计师在数字化面料评估中的确定性与感知准确性之间的关系。研究采用了比较分析法,让设计师同时参与数字织物和实物织物的评估。这项研究的目标是:评估数字织物表述与实物评估的精确度;评估设计师的心理确定性及其与评估精确度的相关性;确定最容易被数字错误表述的织物属性。研究结果表明,评估准确性与心理确定性之间没有直接关联。值得注意的是,在悬垂性方面,数字评估表现出了较高的确定性和准确性,这意味着其他纺织品属性的数字表示可能会得到增强。本研究的结果将有助于开发先进的数字织物评估系统,该系统可准确复制实物织物的体验,从而确保高度的确定性。反过来,这也将提高在数字平台上选择面料的可靠性和有效性。
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引用次数: 0
Braille glove design toward interdisciplinary approach for visually impaired people: developing independent sensing design with MXene and embroidery 为视障人士设计跨学科盲文手套:利用 MXene 和刺绣开发独立传感设计
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-04-10 DOI: 10.1186/s40691-024-00383-x
Miha Kim, Hwansoo Shin, Mee Jekal

This study developed a wearable device designed to aid visually impaired people (VIP) who are unfamiliar with Braille and/or struggle to learn and use Braille employing the design thinking process. VIP often face challenges in learning and using Braille, and even with existing equipment, including smart technologies, they frequently experience aesthetic and emotional discomfort beyond usability and accessibility. The interdisciplinary research team conducted mixed-method research following the double diamond module of the design thinking process. Initially, qualitative interviews to analyze VIP’s Braille utilization were conducted to derive design factors. Subsequently, identified design factors were applied to conduct experiments with appropriate embroidery methods and connection structures using MXene-coated yarn. The strategies effectively enhanced pressure sensing performance by two times and realized highly localized and independent sensing to enable Braille recognition. Finally, a specific design for the wearable Braille recognition glove was proposed that incorporated these findings. The proposed wearable glove, equipped with a high-performance Braille recognition sensor, is designed to enhance the psychological and aesthetic satisfaction of VIP. The glove’s universal design and accompanying technical support allow VIP to maintain their existing Braille reading methods while enjoying enhanced performance and avoiding social stigmas.

本研究开发了一种可穿戴设备,旨在帮助不熟悉盲文和/或在学习和使用盲文时遇到困难的视障人士(VIP)。视障人士在学习和使用盲文时经常面临挑战,即使使用包括智能技术在内的现有设备,他们也经常会在可用性和可及性之外感到审美和情感上的不适。跨学科研究小组按照设计思维过程的双钻石模块开展了混合方法研究。首先,通过定性访谈分析贵宾对盲文的使用情况,从而得出设计因素。随后,将确定的设计因素应用于使用 MXene 涂层纱线的适当刺绣方法和连接结构的实验。这些策略有效地将压力感应性能提高了两倍,并实现了高度局部化和独立感应,从而实现了盲文识别。最后,结合这些研究成果,提出了可穿戴盲文识别手套的具体设计方案。所提出的可穿戴手套配备了高性能盲文识别传感器,旨在提高 VIP 的心理和审美满意度。手套的通用设计和配套的技术支持使贵宾能够保持现有的盲文阅读方法,同时享受更高的性能并避免社会鄙视。
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引用次数: 0
Reduction of greenhouse gas emissions by optimizing the textile dyeing process using digital twin technology 利用数字孪生技术优化纺织品染色工艺,减少温室气体排放
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-04-02 DOI: 10.1186/s40691-024-00384-w
Minsuk Kim, Jae Yun Shim, Seungju Lim, Heedong Lee, Soon Chul Kwon, Seokil Hong, Sujin Ryu

Owing to global warming and pollution concerns, reducing the environmental footprint of the textile and fashion industry has received considerable attention. Within this industry, the dyeing and finishing processes contribute significantly to greenhouse gas emissions and water pollution. This study introduces an innovative approach to address these challenges by leveraging digital twin technology to optimize the textile dyeing process. A smart analysis module was developed to continuously monitor and analyze the dyeing parameters in real time to implement control actions to automatically reduce the process duration. Integrated with this module, a digital twin of the dyeing machine enabled the real-time monitoring of energy consumption and process parameters. A case study comparing the traditional dyeing process with the optimized process was conducted. The results showed that dyeing time was reduced by ~ 17.5% without compromising dyeing quality. Energy consumption and greenhouse gas emissions were also reduced by ~ 12.1% when using the optimized process. This study offers a practical and sustainable option for textile dyeing, particularly for small and medium-sized enterprises.

由于全球变暖和污染问题,减少纺织和时装业的环境足迹受到了广泛关注。在该行业中,染整工艺对温室气体排放和水污染的影响很大。本研究介绍了一种创新方法,利用数字孪生技术来优化纺织品染色过程,从而应对这些挑战。我们开发了一个智能分析模块,用于实时持续监测和分析染色参数,以实施控制措施,自动缩短工艺持续时间。与该模块集成的染色机数字孪生系统能够实时监控能耗和工艺参数。对传统染色工艺和优化工艺进行了案例研究。结果表明,在不影响染色质量的前提下,染色时间缩短了约 17.5%。使用优化工艺时,能耗和温室气体排放量也减少了约 12.1%。这项研究为纺织品染色,尤其是中小型企业的染色提供了一种实用且可持续的选择。
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引用次数: 0
Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication? 假人真影响者:虚拟影响者传播中真实性与人性化的相互作用?
IF 2.4 4区 管理学 Q1 Social Sciences Pub Date : 2024-03-15 DOI: 10.1186/s40691-024-00380-0
Naan Ju, Terry Kim, Hyunjoo Im

Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI’s characteristics (i.e., their humanlikeness level and operator type), their social media post characteristics (i.e., emotional expression, use of pronouns, use of punctuation marks), and consumer engagement. The analysis of three popular VIs’ Instagram profiles and posts revealed that VIs with less humanlike appearances tend to exhibit stronger positive emotional expressions. Interestingly, the level of humanlikeness in appearance was not associated with VI's other post characteristics, suggesting other intrinsic factors (e.g., the VI’s character and virtual universe) may play a pivotal role. Whether a brand operates the VI or not made a statistically significant difference in the VI’s post characteristics. Assessment of user engagement metrics (i.e., number of likes and comments) showed that users prefer hyper-realistic VIs and VIs operated by non-brand agencies, underscoring the importance of perceived authenticity in the digital realm. The emotions expressed by VIs, along with their use of punctuation, were positively related to user engagement.

最近,业界和学术界对虚拟影响者(VI)产生了浓厚的兴趣。本研究旨在通过探讨虚拟影响者的特征(即其人性化程度和操作者类型)、其社交媒体帖子特征(即情感表达、代词的使用、标点符号的使用)和消费者参与度之间的关系,加深对虚拟影响者营销的理解。对三种流行虚拟形象的Instagram个人资料和帖子进行分析后发现,外观不太像人类的虚拟形象往往表现出更强烈的正面情绪表达。有趣的是,外观的人性化程度与VI的其他帖子特征无关,这表明其他内在因素(如VI的性格和虚拟世界)可能起着关键作用。在统计学上,品牌是否运营 VI 对 VI 的帖子特征有显著差异。对用户参与度指标(即点赞数和评论数)的评估显示,用户更喜欢超真实的 VI 和由非品牌机构运营的 VI,这凸显了数字领域感知真实性的重要性。VI所表达的情感以及标点符号的使用与用户参与度呈正相关。
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引用次数: 0
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Fashion and Textiles
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