Book Review: Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin

Abstract

demand. At the end, the texts are not without limitation. While his study has attempted to provide practical guide for firms to operate sustainably, the study lacks the orientation of online business operation which not only provides firms with tech competitive advantage but is also an eco-friendly option. Furthermore, the sameness of the content in 2021 edition is really able to put the readers who expect Peterson’s distinctive intellect in all of his works. To wrap it all up. Mark Peterson’s texts call out to businesses, enterprises, and the marketing world, in general to identify the need to recognize the calamity before it is too late. It is expedient to take up the practical measures that he has suggested in his texts for making world a pollution-free, carbon-free, eco-friendly and cleaner place to be; as well as to creating more sustainable businesses that are not in danger of becoming extinct in the foreseeable future.