Potential application of template analysis in qualitative hospitality management research1

Abstract

Abstract This article is primarily intended for researchers examining hospitality management who are unlikely to be familiar with template analysis (TA) as a form of thematic analysis. It demonstrates the use of TA in a specific setting and how TA contributed to developing a conceptual model and theory of cultural centrism in a hospitality setting. The article offers new perspectives even for those who have prior experience in thematic analysis.