The structural relationships of destination image, satisfaction, expenditure and loyalty in the context of fishing tourism

Abstract

ABSTRACT The importance of fishing tourism for destinations is often analysed through the expenditure levels of tourists, with image, satisfaction and loyalty being under-researched areas. This article empirically tests a structural equation model to assess the relationship between the satisfaction, expenditure and loyalty of fishing tourists. Two dimensions were considered in each case: 1) overall and catch-related satisfaction, 2) expenditure on tourist and fishery products and services, and 3) behavioural and attitudinal loyalty. The study also examines destination attributes that are relevant in explaining the overall satisfaction of fishing tourists. By using data collected from 482 anglers visiting the Canary Islands (Spain) and Cape Verde, the study finds that overall satisfaction increases with the perception of a healthier and less polluted environment at destinations. This was found to be a dominant factor in the context of other attributes that also impact anglers’ satisfaction. Besides, satisfaction was found to be an antecedent of spending, but only on the components of the destination’s nautical offer. Finally, satisfaction with the catch was the only factor with a direct and positive relationship to loyalty. The study provides recommendations aimed at being useful in planning the sustainable development of fishing tourism at several destinations.